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03/20/2024 By Jason Bean

How Did My Facebook Account Get Hacked?

I got pulled in recently to help a couple of family members who had their Facebook accounts hacked and basically stolen from them. After assisting them with trying to get things recovered, I thought it may be helpful to show people things to look for and pay attention to when changes do happen to your account.

Are You Paying Attention to Emails From Facebook?

One of the things that happened that this particular family member didn't catch in time was the fact that her account had been compromised and the hacker was actively changing the details in her profile for the recovery email address and phone number. If you lose access to these items, recovering the account is going to be nearly impossible as all attempt to verify and validate the correct information is now going to the hacker's contact details.

At 11:37:03am she received this email notification.

A few things to notice on this notification:

  • the email address that was added is given to you, if you don't recognize that email address as one of yours, you should immediately be suspicious and take action
  • the location of the update was "Near Philadelphia, United States" - if you're not located in that area, again, you should be suspicious and take action
  • the device used to make the change was an "iPhone 14 Pro Max, iOS" - if that doesn't match a phone you own... you guessed it... you should be suspicious and take action

The action you should take is immediately available to you from within this email. Click on the "This wasn't me" big, blue button!

At 11:43:41am the following notification was received

What should be noted here, is six minutes later from the initial email being received, this email is alerting you that the phone number associated with the account was removed from the profile. This is now removing the ability for you to use or verify your account via a text message code or by using the mobile Facebook app to verify your identity.

At 11:43:55am the last notification was received by email.

Fourteen (14) seconds later, the hacker went in and removed YOUR email from the account and now the email address associated with your profile is one managed by the hacker and you now don't have access to the email or phone number associated with your account.

I highly recommend setting up two-factor authentication (2FA) on almost any account that allows it and makes it available to you. Can it be and annoying additional step needed to reauthorize and login to your account when you want to use it? Yes, but if your social profiles or other account information is important to you and filled with personal information, you should take the necessary precautions to protect your data and yourself.

Oh, I forgot to mention that this hacking resulted in an attempt from the hacker to blackmail and get money from my family member in order to restore their account. Don't fall for this either. They've already hacked your account. You think they're suddenly going to just let your account go back to you after they've gotten paid? Highly unlikely.

You might also be interested in learning more about this Facebook ruse, Ahh, the Ol’ Facebook Algorithm Bypass Hoax.

Filed Under: Technology Tagged With: 2FA, email, Facebook, hacker, hacking, lost account, mobile phone, passwords, security, Social Media, two-factor authentication

12/20/2023 By Jason Bean

Charting Success: Essential New Year’s Resolutions for Business Owners

As the calendar turns and a new year beckons, the time has come for business owners like you to chart a course for success. This article is your roadmap, unveiling essential New Year's resolutions tailored to elevate your business in the year ahead. These resolutions are more than mere aspirations; they are actionable strategies designed to transform your business, setting you on a path to prosperity and excellence.

Boosting Revenue

Your foremost resolution should center on bolstering revenue streams. Cast your net wider by exploring new markets and diversifying your product or service offerings. Simultaneously, fine-tune your pricing strategies to maximize profitability. In this ever-evolving business landscape, a robust financial foundation is your compass to sustainability. Remember, a well-thought-out pricing strategy can be the linchpin of your revenue growth.

Prioritizing Work-Life Balance

Consider the pivotal step of restructuring your business by establishing an LLC. This strategic move not only offers you the shield of limited liability but also unlocks significant tax advantages while minimizing the burden of paperwork. To facilitate this process, diligent research and unbiased reviews can guide you in choosing the right formation service. If you decide to protect your personal assets with ZenBusiness, you can rest easy knowing that everything is covered and properly taken care of.

Enhancing Customer Service

In the pursuit of excellence, elevating customer service must top your list of resolutions. Harness the power of feedback collection to gain valuable insights into customer preferences and pain points. Invest in staff training programs to empower your team with the skills needed to deliver exceptional service. Furthermore, optimizing communication channels ensures seamless interactions. Satisfied customers, not only frequent buyers, become your staunchest advocates.

Revamping Your Marketing

Adaptability is the cornerstone of marketing success. As the marketing landscape evolves, stay ahead by revamping your strategies. Embrace the art of storytelling to captivate your audience and foster emotional connections. Harness the potential of data-driven insights to tailor your campaigns to the unique needs and preferences of your customers. In this customer-centric era, your marketing prowess will set you apart.

Investing in Employee Development

Your employees are the lifeblood of your enterprise. Nurturing their growth should be a pivotal resolution. Commit to ongoing training programs that enhance their skills and knowledge. Recognition and rewards for their dedication go a long way in fostering loyalty and motivation. Cultivate a positive work environment that inspires creativity and collaboration. A motivated and skilled workforce is the bedrock of your business triumphs.

Focus on Eco-Friendly Practices

In a world increasingly conscious of environmental issues, integrating eco-friendly practices into your business operations is not just an option; it's an imperative. Embark on waste reduction initiatives, implement energy conservation measures, and source responsibly. These actions not only attract eco-conscious customers but also contribute to the broader cause of sustainability, elevating your business's reputation and marketability.

Streamlining Operations

Identifying inefficiencies and streamlining operations should be a top priority. Leverage AI technology and workflow improvements to enhance efficiency across your organization. Process mapping, automation, and data integration are valuable tools in this endeavor. Not only does streamlined operations reduce costs, but it also boosts productivity, allowing you to do more with less. In today's fast-paced business world, efficiency is the key to staying competitive and agile.

In the quest for business excellence, these resolutions serve as your guiding stars. Each one is a pivotal step on the path to success, offering unique advantages that will propel your business forward in the coming year. By embracing these strategic objectives, you position your business for sustained growth, resilience in the face of challenges, and a brighter future filled with opportunities.

Image by marymarkevich on Freepik

Filed Under: Business & Career Tagged With: AI, artificial intelligence, business, customer service, ecology, employees, marketing, new years, operations, resolutions, revenue, work life balance

09/23/2023 By Jason Bean

Financial Resilience: 7 Ways To Shield Your Business From Debilitating Debt

Surviving in the dynamic landscape of modern business demands more than just a good product or service; it necessitates robust financial planning. When debts start piling up, the longevity of your enterprise is at risk.

This article unfolds a roadmap of seven pivotal techniques that will not only help you navigate away from the perilous terrain of debt but also secure your business's fiscal durability. You’ll discover practical ways to mitigate financial burdens and set the course for long-lasting success.

1. Chart Your Financial Blueprint

Creating a comprehensive financial plan serves as the cornerstone for your business's long-term viability. By thoroughly analyzing your revenue sources and categorizing all forms of expenses, you can foresee potential challenges and develop targeted strategies.

This type of meticulous planning is invaluable for optimally allocating your resources. Moreover, it equips you with the necessary tools to manage and reduce your business debt in a more effective manner.

2. Strengthen Your Financial Credibility

Maintaining a high credit score can be a lifesaver when you're looking to secure loans or other forms of credit. Achieving this requires learning your credit score and disciplined financial behavior, including settling bills punctually and keeping your credit utilization low. With a higher credit score, you'll have access to better financing terms, which can be crucial in climbing out of debt.

3. Eliminate Excess Expenditure

One of the simplest tactics for alleviating debt is to cut out any costs that aren't vital to your day-to-day business functions. Periodically audit all categories of spending, such as subscription fees, overheads, and optional expenditures.

Removing these unnecessary costs will free up additional resources. You can then redirect your savings to accelerate the repayment of your debts, facilitating a faster route to financial stability.

4. Elevate Your Brand's Identity

Enhancing your brand image might seem like an odd recommendation in a conversation about reducing debt, yet it's crucial for long-term growth. By opting for economical choices like creating a text logo to stand out, you can elevate your brand without incurring additional financial strain. A compelling brand image not only fosters customer loyalty but can also contribute to increased earnings so that you have more financial flexibility to tackle your debts.

5. Forge Favorable Supplier Relationships

An element frequently neglected in the realm of fiscal management is the contractual terms you set with your suppliers and vendors. Initiating conversations to revisit these agreements can prove beneficial (if not vital).

Strategies like extending payment terms or securing early payment discounts could enhance your cash flow. This improved liquidity grants you extra wiggle room to manage and reduce your business debt.

6. Explore Loan Simplification

Juggling multiple loans can be overwhelming and financially draining, particularly if they come with high interest rates. One option is to consolidate these debts into a single, more manageable loan with a lower interest rate. Doing so will simplify the repayment process while making it less costly; in other words, you’ll have more funds to invest into other essential business activities.

7. Tackle Debts Strategically

It's tempting to distribute your repayments equally across all debts, but this isn't the most cost-efficient method. Instead, direct more funds towards the debts with higher interest rates while maintaining the minimum payments on others. This "avalanche" approach is designed to reduce your overall interest payments and speed up the debt repayment process.

Wading through the murky waters of business debt may seem daunting, but it is certainly not insurmountable. You can reinstate financial stability within your business and pave the way for a more prosperous future by adhering to the seven strategies outlined in this guide. Make today the day you take the first step in fortifying your business's financial resilience!

Image by diana.grytsku on Freepik

Filed Under: Business & Career Tagged With: accounting, brand identity, business, business plan, credit, CRM, debt, economics, expenses, finance, loans, profits, relationships

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