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Are you growing your business? In business, if you’re not innovating, you’re falling behind. Innovation is key to keeping up with your competitors, showing customers that your company is still relevant, and maintaining an engaged workforce. Implementing digital technology into your business is not as complicated or overwhelming as it may seem. These days, business owners have countless affordable and intuitive tools at their disposal to streamline everyday tasks and spur business growth. Check out the following tips to learn how you can make digital improvements to your business!

Leverage Business Process Management to Grow Your Business

Business Process Management (BPM) describes the practice of streamlining and automating regular business tasks to reduce laborious business operations and menial work. As a result of BPM, businesses can find more time for projects that have an impact on the growth of their company. In other words, BPM will enable you and your team to focus on progress rather than maintenance.

The temporary workers work best alongside other solutions like outsourcing and robotic process automation (RPA). In tandem, BPM and automation tools will reduce errors and re-orient your business processes around your customers. Most important, be sure to monitor the effectiveness of your BPM improvements so you can make continuous optimizations. You can find out more about BPM with this guide to automating your digital workflow.

Invest in Time Management Tools

Good time management skills are essential if you want to succeed as an entrepreneur. Without these skills, you may find yourself spending too much time on activities that have very little impact on your business. Some other symptoms of poor time management typically include poor punctuality, missed deadlines, procrastination, slow progress, and a feeling that you’re constantly rushing from one thing to another.

Thankfully, the right tools can help you solve your time management challenges and squeeze far more productive time out of your workday. For example, a calendar app can help you track meetings and deadlines, project management software can help you break down large projects into small, more manageable tasks, and time tracking software will give you more insight into where all that time is going.

When it comes to the marketing side of your business, look into a free logo maker tool to not only get inspiration for your logo but to quickly create eye-catching graphics that you can customize using templates. Once done, you can share your logo across all your print and digital media platforms. It can all be done in a matter of minutes.

Automate Your Customer Support to Grow Your Business

If there’s one thing businesses spend a lot of time on, it’s customer support. What if you could automate most of your support tasks? With the right applications, you can! Start by empowering your customers to find their own information by creating a FAQ page or knowledge base on your website. Answer all of those repetitive customer support questions so your customers won’t have to get in touch to find an answer.

Better yet, install a chatbot on your website! Customers who interact with chatbots are more engaged, satisfied, and likely to stick around and buy something. You don’t need special coding skills to place a chatbot on your website. Business2Community suggests a few helpful tools that you can use to create a chatbot on your own. Once you have a chatbot up and running, program it with your most common customer questions to provide your customers with 24/7 automated support.

Grow Your Business with Personalized Marketing

Personalization is another great way to improve customer engagement. According to TechTarget, personalized marketing can improve conversions, increase custom retention, and encourage social sharing to spread brand awareness. Personalized marketing involves tailoring your marketing message to individual consumers rather than targeting a wide range of customers with the same material. Data is key to personalized marketing. Using data about your target audience or customers will enable you to create content that caters specifically to their interests and behaviors.

If you want your business to thrive and grow, it’s important that you’re constantly innovating. Effective business innovation means finding faster, smarter ways to work, opening up new revenue opportunities, and generating higher profits through cost savings. Take advantage of BPM, automation, and all the technology that’s available to you!