As I was filling up my gas tank tonight after my softball game (we won!) my first thought was, "Woo hoo! Less than $60 to fill-up my car"! The per gallon price was $3.89!
Getting back to my point though, I was leaning against my car and there’s a huge billboard right next to the gas station. It was actually half-blocked from the carport roofing of the station so it wasn’t too effective. I then looked at the top of the gas pump. As I continued to stare at nothing I thought, "Why don’t they sell this space? Talk about a captive audience". I know that many times you’ll see advertisements for something the station itself is trying to sell you, but that space would be worth much more than that in my opinion.
You know the people standing there aren’t really interested in seeing their kid’s education going into their gas tank so they’re almost intentionally looking away from the pump itself.
How long does it take you to fill your tank? Longer than the average commercial break on television right? Even at $4+/gallon the gas stations I’ve driven by are usually still regularly visited by cars and drivers wanting more of the liquid gold. Capitalize on those eyes baby! You know they’re interested in a great deal on something or worth saving money.
Matt says
I have seen this done a COUPLE of times. Once was a digital video that promoted auto-repair services, restaurants and hotels nearby (interstate interchange gas station). The more recent was a little different twist: the audio fed to the canopy was prepared for drivers standing at the pump. It promoted local businesses, auto-care products, etc. It may have come from one of the following:
https://www.pumpmedia.com/ https://www.octanemediagroup.com/medium01.htm https://www.gasstationtv.com/
I think the urinal ads are somehow similar. . .forced to stand there for a moment. Careful about where one looks. Welcoming something "safe" to stare at.
Rick Kierner says
Here in Central Ohio, several gas stations have started doing this. The ads range through the items that are usually sold in the store where cash-holders pay for the gas. It?s a great idea. The number/lack of frequency is so low that it seems to be an organized effort. ClearChannel advertising should be all over this
Rick Kierner says
Here in Central Ohio, several gas stations have started doing this. The ads range through the items that are usually sold in the store where cash-holders pay for the gas. It?s a great idea. The number/lack of frequency is so low that it seems to be an organized effort. ClearChannel advertising should be all over this
Matt says
I have seen this done a COUPLE of times. Once was a digital video that promoted auto-repair services, restaurants and hotels nearby (interstate interchange gas station). The more recent was a little different twist: the audio fed to the canopy was prepared for drivers standing at the pump. It promoted local businesses, auto-care products, etc. It may have come from one of the following:
https://www.pumpmedia.com/ https://www.octanemediagroup.com/medium01.htm https://www.gasstationtv.com/
I think the urinal ads are somehow similar. . .forced to stand there for a moment. Careful about where one looks. Welcoming something "safe" to stare at.