If you're active on Twitter and in the Indianapolis area, then you're probably familiar with the name Tod Esquivel. If you're not familiar with him, you've probably been followed by one of his personas instead. Perhaps you've seen one of his Twitter account avatars shown below.
Every time I get a new notification that I'm being followed by one of his new accounts, I'm reminded again that I'm confused on his strategy. Does creating all these different personas really work? What do his clients/customers think? Are they pleased with what they get?
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Apparently I'm not the only one that wonders about the effectiveness of this strategy either.
I'm guessing that the training service he provides is probably good, I just don't understand the creating a new Twitter account for every variation of sport he can imagine. All the account icons shown above represent different actual accounts. The various Twitter egg icons are accounts he hasn't added a custom avatar to their profile and the repetitions of the yellow-indy-boot-camps icons are 25 different variations of those accounts based on different locations around Indianapolis: noblesvillefit, avonfit, greenwoodfit, etc. His normal account name structure is "indyfit" + "sportname". So, currently I think he's missing "indyfitcurling" and "indyfithanggliding".
Whether it works for his clients or not, I've never met him. For that reason whenever I get his friend requests or follow notifications I deny and block him. I'm not interested in any of his messages.
Tod, if you're out there. I'd love to get your response. Is this working for you? I'd have to say it's got to be since you keep doing it.
Are you a customer of Tod's? I'd love to hear from you too. Do you actively follow his Twitter accounts for your specific niche? What do you think?