Ran into an example of bad user experience for someone trying to unsubscribe to an email list. The email I received made it easy enough to find and click on a link to request being unsubscribed, but the problem was the online form that was loaded onto the page once I clicked the link.
The verbiage on the form states:
We aim to provide you with the relevant and helpful content to make your experience with Mindjet a valuable one! Please consider the communications below and select only those which you would no longer wish to receive.
If I say, “No” am I saying “No, I no longer want to receive”, which is a double-negative implying I do want to continue receiving?
Or if I say “Yes”, am I saying “Yes, I no longer want to receive”, which is a what I would consider I want to do.
I also think part of the problem is the default option that’s already selected. I clicked on the “Unsubscribe” link, so I think the default should be that the selections all imply that I DO NOT want to continue receiving those communications.
I ended up leaving everything as “No” and then saying “Yes” to the last option of “Unsubscribe from all Mindjet Communications.” Let’s hope I have chosen wisely.