Letâ€™s hack SEO no, we donâ€™t mean practicing a load of gray or black hat techniques or hacking into Google to shift your website up to the top of the rankings. SEO hacks are around to help you get things done as quickly and as efficiently as possible, saving time without having to compromise on quality or proper procedure. With that in mind, itâ€™s important to remember that SEO rules must be followed closely but this doesnâ€™t mean that you should waste time taking the long way around. The following hacks will help you to cut back on the amount of time that you spend on SEO, whilst also helping to improve your natural search performance.
Use Internal Search to Find Fresh Keywords
Knowing what your users are searching for is the biggest factor when youâ€™re looking for keywords to help your site rise up the rankings. And, what better way to find this out than looking in your internal search data? When people use your siteâ€™s search bar to search within your site, they are looking for topics and information which is not immediately apparent. By tracking the searches made on your site, you have a bunch of ready-made, fresh keywords that you know your users are already interested in.
Add Google Authorship Code to Your Siteâ€™s Header
Setting up and claiming Google Authorship is a must for SEO purposes, and there are many different ways in which you can do this. However, if you have a WordPress site, the best thing to do is forget worrying about different plugins or email attachments. Instead, you can plug the Google Authorship code into the header.php file of your site, making sure that you replace the profile link with your own code. By doing this, you can ensure that your profile code will be propagated to all pages of your site, making it easier for Google to find it and give you credit.
Submit Domains to Disavow Links
When the Disavow tool first surfaced, many digital marketing agency SEOs such as Lead to Conversion were super cautious about submitting individual links. At the time it definitely made sense to be cautious, as nobody knew exactly what kind of impact the tool would have on a siteâ€™s performance. However, in 2013, Googleâ€™s head of web spam made it clear that SEOs didnâ€™t have to worry, and suggested that they submit entire URLs instead of the individual links. If you use Disavow and only submit individual links, youâ€™ll be glad to know that you can save heaps of time.
Do you have any SEO hacks of your own? Let us know in the comments.