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07/13/2017 By Jason Bean Leave a Comment

Make Online Growth A Reality By Implementing These Digital Strategies

Whether you have products to sell or products you want to purchase, https://alietc.com/news/ has made the whole process more transparent, efficient and effective.

Many business owners are now catching onto the fact that online shopping is a new normal. Once you've recognized this reality, you may be ready to start developing or optimizing your presence in the online domain. If this is the case, you may find the following digital strategies helpful:

1. Content Marketing.

One great way to make online growth a reality is by implementing content marketing strategies. These strategies are important because they will ensure that the content you produce demonstrates the value of your product line in a relevant, savvy way. There are multiple forms of content that can be created to generate this outcome. Some of them include:

videos
blog posts
web articles
pictures
user generated content (such as online reviews)

Digital experts can deploy multiple strategies to make your content absolutely amazing. One of them is the inclusion of aesthetically appealing infographics that make it easy for audiences to quickly attain statistical data about a relevant topic.

2. Responsive Web Design.

Responsive web design is an incredibly important internet marketing strategy. This technique works to ensure that all of your website pages are cross compatible. This way, individuals who use electronic devices to access your product pages should experience no challenges or complications when doing so. Note that more people access websites via mobile devices than traditional PCs these days. As such, obtaining responsive web design services is an indispensable component of any effective eCommerce campaign.

Note that responsive web design is not the only site development strategy that a team of digital marketing experts can implement to keep your brand presence optimal in online spaces. A digital advertising company might also provide clients with online shopping cart software to ensure that clients can have a simple shopping experience. Companies such as 1shoppingcart.com provide clients with this great feature! aaaaaa

3. Search Engine Optimization (SEO).

In addition to utilizing responsive web design services that work, make sure that you jump on the search engine optimization (SEO) bandwagon right now. This advertising technique is important because it empowers you to make your brand increasingly visible within the online domains that members of your target audience use regularly. Some of the key SEO channels that digital experts are known to use include:

inbound/outbound linking
local SEO
keyword analysis
target market research

4. Social Media Optimization (SMO).

Social media optimization (SMO) is another important digital technique that business owners can use to make their brands more influential in the online world. There are now numerous social channels that people frequent regularly to catch up with friends, promote a cause, shop, etc. Some of them include:

Facebook
YouTube
Instagram
Twitter
Reddit
Vine
Pinterest
Tumblr
Flickr
Google+
LinkedIn
ClassMates

Digital experts have grown increasingly skilled and savvy in building a business owner's brand on these types of channels. One strategy they might implement to realize this goal is a Twitter poll. These polls enable the digital team to get the target audience engaged with the brand while also ensuring that they can do meaningful research that empowers them to market the client's products more effectively. One question that might be asked in a Twitter poll is "Which of our coffee flavors are you most likely to use throughout the holiday season?" Some answer options might be cinnamon, hazelnut, and vanilla.

Don't Delay: Start Using These Digital Strategies Today!

Entrepreneurs and corporate leaders who are ready to grow their brands in the online world should know that there are many techniques they can deploy to make it happen. Some of them include content marketing, responsive web design, search engine optimization (SEO) and social media optimization (SMO). Start using these digital strategies now so your organization can begin making waves in the eCommerce domain right now!

04/12/2016 By Jason Bean Leave a Comment

Four SEO Hacks You’ll Wish You Already Knew

Let's hack SEO no, we don't mean practicing a load of gray or black hat techniques or hacking into Google to shift your website up to the top of the rankings. SEO hacks are around to help you get things done as quickly and as efficiently as possible, saving time without having to compromise on quality or proper procedure. With that in mind, it's important to remember that SEO rules must be followed closely but this doesn't mean that you should waste time taking the long way around. The following hacks will help you to cut back on the amount of time that you spend on SEO, whilst also helping to improve your natural search performance.

Use Internal Search to Find Fresh Keywords

Knowing what your users are searching for is the biggest factor when you're looking for keywords to help your site rise up the rankings. And, what better way to find this out than looking in your internal search data? When people use your site's search bar to search within your site, they are looking for topics and information which is not immediately apparent. If you are optimizing for the first step of the funnels SEO, you should be researching different query-based keywords that users are using to find products that you sell. By tracking the searches made on your site, you have a bunch of ready-made, fresh keywords that you know your users are already interested in.

Add Google Authorship Code to Your Site's Header

Setting up and claiming Google Authorship is a must for SEO purposes, and there are many different ways in which you can do this. However, if you have a WordPress site, the best thing to do is forget worrying about different plugins or email attachments. Instead, you can plug the Google Authorship code into the header.php file of your site, making sure that you replace the profile link with your own code. By doing this, you can ensure that your profile code will be propagated to all pages of your site, making it easier for Google to find it and give you credit.

Submit Domains to Disavow Links

When the Disavow tool first surfaced, many digital marketing agency SEOs such as Lead to Conversion were super cautious about submitting individual links. At the time it definitely made sense to be cautious, as nobody knew exactly what kind of impact the tool would have on a site's performance. However, in 2013, Google's head of web spam made it clear that SEOs didn't have to worry, and suggested that they submit entire URLs instead of the individual links. If you use Disavow and only submit individual links, you'll be glad to know that you can save heaps of time.

Combine Javascript Tags with Google Tag Manager

Google+, Google Analytics and Twitter are just a few of the sites which request that Javascript be installed on your site in order to power different functionalities, but the issue with this is that each time you install something like this, what may seemingly appear harmless at the time could seriously slow down your website not good for SEO. To save the time of requiring your site to fire up each program individually, use Google's free Tag Manager tool. Those who have plans on starting an seo company can visit Superstar SEO's website for a complete guide.

If you are not sure what you are doing and you make mistakes, the consequences may result in decreased traffic, less sales and more time and money spent to correct the errors that you made. SEO cannot be a cost-effective process unless it’s consistent and an experienced local seo services provider is highly skilled in using accurate and consistent SEO tactics.

Do you have any SEO hacks of your own? Let us know in the comments.