Social Media

07/13/2017 By Jason Bean Leave a Comment

Make Online Growth A Reality By Implementing These Digital Strategies

Whether you have products to sell or products you want to purchase, https://alietc.com/news/ has made the whole process more transparent, efficient and effective.

Many business owners are now catching onto the fact that online shopping is a new normal. Once you've recognized this reality, you may be ready to start developing or optimizing your presence in the online domain. If this is the case, you may find the following digital strategies helpful:

1. Content Marketing.

One great way to make online growth a reality is by implementing content marketing strategies. These strategies are important because they will ensure that the content you produce demonstrates the value of your product line in a relevant, savvy way. There are multiple forms of content that can be created to generate this outcome. Some of them include:

videos
blog posts
web articles
pictures
user generated content (such as online reviews)

Digital experts can deploy multiple strategies to make your content absolutely amazing. One of them is the inclusion of aesthetically appealing infographics that make it easy for audiences to quickly attain statistical data about a relevant topic.

2. Responsive Web Design.

Responsive web design is an incredibly important internet marketing strategy. This technique works to ensure that all of your website pages are cross compatible. This way, individuals who use electronic devices to access your product pages should experience no challenges or complications when doing so. Note that more people access websites via mobile devices than traditional PCs these days. As such, obtaining responsive web design services is an indispensable component of any effective eCommerce campaign.

Note that responsive web design is not the only site development strategy that a team of digital marketing experts can implement to keep your brand presence optimal in online spaces. A digital advertising company might also provide clients with online shopping cart software to ensure that clients can have a simple shopping experience. Companies such as 1shoppingcart.com provide clients with this great feature! aaaaaa

3. Search Engine Optimization (SEO).

In addition to utilizing responsive web design services that work, make sure that you jump on the search engine optimization (SEO) bandwagon right now. This advertising technique is important because it empowers you to make your brand increasingly visible within the online domains that members of your target audience use regularly. Some of the key SEO channels that digital experts are known to use include:

inbound/outbound linking
local SEO
keyword analysis
target market research

4. Social Media Optimization (SMO).

Social media optimization (SMO) is another important digital technique that business owners can use to make their brands more influential in the online world. There are now numerous social channels that people frequent regularly to catch up with friends, promote a cause, shop, etc. Some of them include:

Facebook
YouTube
Instagram
Twitter
Reddit
Vine
Pinterest
Tumblr
Flickr
Google+
LinkedIn
ClassMates

Digital experts have grown increasingly skilled and savvy in building a business owner's brand on these types of channels. One strategy they might implement to realize this goal is a Twitter poll. These polls enable the digital team to get the target audience engaged with the brand while also ensuring that they can do meaningful research that empowers them to market the client's products more effectively. One question that might be asked in a Twitter poll is "Which of our coffee flavors are you most likely to use throughout the holiday season?" Some answer options might be cinnamon, hazelnut, and vanilla.

Don't Delay: Start Using These Digital Strategies Today!

Entrepreneurs and corporate leaders who are ready to grow their brands in the online world should know that there are many techniques they can deploy to make it happen. Some of them include content marketing, responsive web design, search engine optimization (SEO) and social media optimization (SMO). Start using these digital strategies now so your organization can begin making waves in the eCommerce domain right now!

04/11/2016 By Jason Bean 1 Comment

Social Media Image Sizes Cheat Sheet – Infographic

2016 Social Media Image Sizes Cheat Sheet

This is a great resource for making sure you're using the best sized and optimized images for use across your various social media outposts for your brand. If you're doing any kind of business online ignoring the potential power of social media will most likely not go well for you or your business. However, too many businesses put all of their digital eggs in one social media or spread themselves across too many sites that may not have a good return on investment for your potential customers. If you're customer targets aren't active on a particular social media service, you might want to grab your business name to protect your brand on that service, but you probably shouldn't invest too much effort into feeding that channel with content.

And regardless of what social media site you choose to invest time in for your business, you should really never forsake having your own website for generating business leads. Publish your content first on your own site, that you have full control over (which is why I generally don't recommend services like Wix, SquareSpace, etc. for a full business site. You just don't have all the control you may need over your site and changes you may need to make for your business goals.

But when you're sharing content on social media, be sure you're at least making the effort to optimize the visual content you're sharing to the platform it's being shared.

Just click on the image to enlarge if you need.

MakeAWebsiteHub.com

04/03/2016 By Jason Bean Leave a Comment

Getting a New Business Off the Ground

One of the most difficult things to do is to get a new business off the ground. This is especially true if you are trying to start a business that is in an industry with a great deal of competition. The online world is an extremely hard place to compete. This is because it is so easy and inexpensive for people to start their own websites. This allows competitors to come out of the woodwork. Therefore, you must have a terrific business plan in order to keep your company afloat during those difficult early days when sales will be slow. It is also essential that you effectively promote your business to let the general public know what you have to offer. Here is how to get the most out of your website promotion.

Make a budget for advertising

You need to make wise financial decisions in the early days of your online business. Failure to do this will result in it going under. It would be wise for you to make a budget that lays out what you can afford to spend in all areas of your site. You can then refer to this budget on a regular basis to prevent you from going into the red in certain areas. It will be especially important for you to set aside some money for various advertising expenses. For example, a nice launch event with nice looking Commercial Fleet Vinyl Graphics could make some buzz for an early head start, and therefore be very well worth the investment. You will need to spend some money to make money. Paying for advertising is one of the best ways to set yourself apart from the competition. Most new businesses do not want to spend money before they get a steady revenue stream. You can get a leg up on all of your competitors if you are wise about where to place your ads. Placement is very crucial because you need to be sure that people in your target demographic are actually going to see the ads and respond to them. Make sure you never exceed your ad budget.

Use social media

There is nothing wrong with paying for advertising to give your online business the launch that it needs. However, there are currently plenty of free promotional methods that are available to you. For example, social media is everywhere these days. You cannot deny the power that social media has in the world today. One of the main reasons why businesses of all sizes have gravitated towards social media as a means of promotion is the fact that it is totally free. Using social media can allow your business to save money so you can afford to buy domain names and other necessary things. The reality is that companies need to have accounts on all of the major social media pages because that is how millions of people do their shopping. Not using social media will leave you out in the cold. This is one area that you need to teach yourself about if you have not previously been a social media user. Otherwise, your competition will pass you by at a rapid rate.