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To Buy or Not To Buy… Twitter Followers: That Is the Question

Flock of Birds

So you have built your website, hosted your site (more on that later), and now you need to get visitors. What next?

Social media platforms account for a good portion of the traffic seen by many websites. It is not surprising therefore, that many web owners today are constantly looking for ways to improve traffic coming from social media, as well as means of improving their social media influence.

There have been a variety of posts on building a twitter following written, but one of the things some web owners are doing is buying twitter followers.

Do a quick search online for "buying twitter followers" and you will see a large number of sites offering the service. For people looking to grow their social media influence, the thoughts of getting 10,000 followers in a day is appealing, as they think a bigger following means increased business based on twitter popularity.

This is a very artificial notion. If anything, buying twitter followers will hurt your business and website reputation in the long run. This makes buying twitter followers a massive waste of time. Why is this?

1. You are not sure of the kind of followers you are getting

Generally, there are two types of followers that can be bought from these services. Targeted followers are the first group and they are people in your niche that may be interested in what you have to offer on your website. The follower sellers find them with their software, follow them and wait for the followed people to reciprocate.

The second group are artificial followers that are not human. They are bots. Many businesses that pay for followers end up purchasing bots, and, thus, they end up with a following filled with fake people.

2. Buying followers isn't always a guarantee of engagement

Buying twitter followers means you are buying figures and not people you can expect to mention and get a reply, or people that will post replies to your tweeted links, or click through them. This means that your aim of generating traffic from Twitter is ultimately defeated.

3. People can easily find out you have fake followers

Today, web and mobile apps have made it easy for anyone that cares, to know how many fake followers you have. One such application that is very popular today is the FakeFollowers application from Social Bakers. It makes it easy for anyone to see real accounts, inactive accounts and suspicious accounts following any particular handle. Your account should never have over 20% fake followers or you can be sure of losing credibility in the eyes of the investigator. If he or she is a big influence in your niche, your website may be hit with negative reviews too, which is a situation that is very hard to repair; reputation on Social Media is central.

Hosting scalability

One thing to consider as you grow your website presence is how scalable your hosting is. Marlon Davids, MD at https://www.umbeehosting.net/, explains that "one of the killers of business growth is poor website performance. There is little point in your twitter following rushing to your site if you cannot service them with a product, or even serve them your website content in a timely manner. Cloud hosting is a relatively new, scalable way to host your website, which will be able to meet your needs, even if your business goes viral."

So in summary, while it may be tempting to gather thousands of followers in a day, you will be better served going the organic way. Create your business account, tweet links from your site as well as other related sites, engage with users, organise promotions from time to time and you will be sure of growing a healthy following in time. Remember, social media traffic comes with active engagement with real people and not bots. They will only make up the numbers on your twitter profile page!

 

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Personal Blogging By Executives

Executive Business AttireWealthy entrepreneurs utilize the power of social networks to discuss various topics that aren't even related to business. Prominent executives are inclined to share their thoughts about different subjects such as politics, climate change, culture and social issues. Additionally, successful businessmen also take pride in their philanthropic efforts that support great causes such as cancer cures.

Blogging platforms for business people are available on an array of social media websites. Simple templates feature sections that contain posts with only several paragraphs reflecting personal opinions or summaries of external articles. Each blog style post can be organized with tags that include relevant keywords as well as time and date stamps. After months or years of posts, business people can build quite a large virtual archive that's easily accessible by anyone interested.

The side bar of a personal blog page for a businessperson should be static in design. In other words, such a section should feature a brief biography that's always displayed to readers while different posts show up on the main blog page. Readers should be aware of the blogger who's actually uploading the posts.

Philanthropy and culture usually mix together well especially when successful entrepreneurs are involved. Business people often serve on board of directors in local venues like museums and art galleries. Quite naturally, a businessman who is involved in such cultural institutions would blog about relevant topics. For example, posts about favorite artists and paintings can be shared online. Additionally, blogs written by executives can contain information about upcoming exhibitions and other special events. It's especially important for such powerful and wealthy individuals to reach out to business partners who can make monetary contributions to cultural initiatives in museums, performing arts centers and similar venues.

Blogs could also be used by businessmen who are interested in sharing their personal lives with the public. A family portrait of an executive with a spouse and children can surely score some PR points. Some business people refrain from supporting specific sports teams in order to prevent problems within an established customer base. Similarly, personal political views should also not be discussed in public.

Although a blog is used for making personal posts, such a platform can also serve as an effective professional springboard. For example, there should be links to any official websites of affiliated companies. An executive should ideally post information about his or her own corporation. Blogs should also provide readers with a way to contact the author via messages that might include serious business inquiries. Therefore, executives should have a message forwarding system that redirects emails from a blog to other email accounts that are read often. A businessman like Glen Gonzalez and other investors are examples of successful entrepreneurs who have their own blogs.

Some loyal customers and business partners might want to read every single post made by an executive of a particular company. Fortunately, RSS feeds and mobile apps can be used to deliver new blogs directly to loyal followers. Additionally, widgets and icons are available for sharing blogs on external social network websites. In a way, personal blogs can be used by business people to advertise their own products and services. Such a soft approach wins the hearts of consumers first and then their wallets.

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How to Quickly Delete Your Facebook Page

Here's a quick post that will hopefully serve as a resource to someone looking for the steps to delete their Facebook page real quick. Perhaps you've got a page that's gotten a little stale and for whatever reason it's just serving as roadside debris on the information superhighway, or you're starting a new page and need to get some old things cleaned up and consolidated. Either way, here's a quick screen shot and 3-step process for deleting that page you no longer need.

How to Delete a Facebook Page
Click to Enlarge

All you need to do is go to the Page Admin section for the page you'd like to delete and then:

  1. Look for the "Settings" tab
  2. Click on the "General" section
  3. Scroll to the bottom and look for the "Remove Page" option to delete your Facebook page

Other general tips you should be aware of is to let your page fans know what's happening with the page before you delete it. If there's a website you'd like them to visit, or Twitter account or perhaps a new Facebook page, let them know before you delete the page so they'll be informed. Also give them time to see and respond to your update before you delete the page.