Jameson Inns today announced they are launching a new frequent guest program swaps the “points” incentive with common stock! Now to me that’s a great idea that could radically pick up momentum in other areas as well. Imagine getting some McStocks, or searching on Google and getting fractions of a share (current price at almost $300/share). Trade frequent flyer points for some stock, although airline stock isn’t worth much more than the points at this time anyway.
Let’s see if some other companies follow this idea.