They happen every four years, every two if you take into account they now stagger the Summer Games with the Winter Games. The technology available to broadcast and cover the Olympics is greater now than it's ever been. So why can't I easily watch what I'm looking for when I want to catch some Olympic TV coverage.
I've got a couple of different complaints.
The first big issue was that I couldn't find the USA vs. Canada hockey game televised last night. They built it up all week as much as possible, and then I go to watch it and it's not on. I'm hearing updates about it on Facebook but can't find it on the TV schedule.
That issue alerted me to something else. AT&T is a sponsor of the Olympic Games and I am a proud AT&T U-verse customer. They released an expansion of their "Multi-View" to help with coverage of the Olympics. Multi-view allows you to enjoy a 4-channel picture-in-picture function so you can keep from missing anything you want to watch. The problem there is that every time I've tried to use the Olympic multi-view, I've yet to see any Olympic coverage other than on the main channel I'm watching. I might consider switching provider or updating my cable tv services.
The other frustration I have with Olympics TV coverage is that we don't see these sports covered hardly at all throughout the year. With cable networks with 100's of channels, why can't we see more of these non-mainstream sports covered through the year? Where's Chris Anderson's Long Tail of TV sports coverage?
And lastly, why can't I watch curling on TV on my DVR? I've yet to see it covered anywhere except on online video. Perhaps I'm too busy.