Technology

12/23/2020 By Jason Bean Leave a Comment

Setting a Budget at Christmastime

There are two types of people in the world: Savers and spenders. At Christmas, it is much easier to be a spender than a saver, and it can wreak havoc on your wallet if you are not careful. It is important that you set a reasonable Christmas budget that the whole family can stick to. In this way, you will be able to get gifts for everyone on your list without having to worry about a lasting financial strain from the holidays.

Consider Normal Monthly Expenses

Just because it is the holiday season does not mean that you will not have to pay things like rent, utilities or car notes. It is important to factor in your normal expenses when determining what your Christmas budget will be. Make a list of all the expenses that you incur throughout the month, including your groceries and any extras like vaping supplies from Smokingthings. In this way, you will be able to see what is left over to spend on your gifts.

Make a List of Gift Recipients

Your budget will be stretched a lot more if you buy a gift for every single person that you know. You should make a list of everyone that it is essential for you to buy for. Then, if there is a lot of money left over in the budget, you can add more people to that list. If you are having trouble stretching your budget across several people, you might talk to your family about drawing names for gifts this year. In this way, everyone gets one larger present instead of several small ones.

Do Not Forget About Yourself

During the holidays, it can be easy to get wrapped up in buying for everyone else, and you can easily forget about yourself. However, you should set aside some money to get something special for yourself. It does not have to be anything large; just something to cheer you up and make you feel indulged. It is not selfish to want to get something for yourself at Christmas; after all, you have worked hard to be able to spend your money.

There are plenty of things to get excited about during the holiday season, and gift giving is one of the main ones. Consider how you will budget for your gifts this year while still giving gifts that are thoughtful and meaningful. When you follow these tips, you can have a great Christmas that will not break the bank.

01/29/2020 By Jason Bean 3 Comments

Can You See the Red Flags in This PayPal Account Phishing Attempt

PayPal Phishing Email Screenshot — Click Image to Enlarge

It still surprises me the number of people that get taken by these types of spam emails, normally leading to malware installs, identity theft or other annoyances of life in the digital age. For me I hardly ever click on links in an email if I'm not expecting the email from someone already in advance. Even then I take a few quick seconds to scan the email and look for anything that seems fishy to me. Or should that be "phishy"?

Can you spot all the issues with this email I recently received:

Misspelled the name of the company in the sender's name "Paypl service"
Spammy looking email address! - this isn't always a reliable tell-tell sign to watch out, but more often than not it should give you a heads up. In this case the account name (prior to the @ symbol) seems odd, and in this case the server the email is coming from is also pretty sketchy looking
Not always a red-flag (sadly) but there's numerous instances of letters being capitalized in the body of the message that shouldn't be if following standard grammatical rules
Although not an alert all by itself, anything I see a link that's formatted as a button, I know there's opportunity for the things to be hidden, in this case we look at where the link is going to go by hovering over the link with our mouse in the browser and our browser telling us where in the bottom-left-hand corner
Look at that link! //cat.jp.as.criteo.com/ now I'm going to stop right there because it's interesting to note that "Criteo" is a legitimate advertising platform, so these spammers appear to be either absolutely tracking their efforts of success or potentially spoofing this further to obscure their ploy. Taking a further look at the remaining part of the URL you'll see another website address being include after the "?r=" query string. That leads me to believe that link is being redirected even further to help cover their tracks

Here's another quick Public Service Announcement for you, don't just go clicking on links in emails even when they look like they're coming from legitimate sources.

In this case, if you did indeed have a PayPal account and you were worried about it. Go to their website directly by opening your browser and typing in the URL of the company directly and visiting the site that way. Login to your account and see if there are any warnings or alerts posted there. If the company has a chat feature for support, send them a chat and have them verify if there are or are not any issues with your account that need to be addressed.

09/05/2019 By Jason Bean Leave a Comment

Great Marketing Strategy Nag Screen From Avast

When's the last time you were impressed and surprised by a company's marketing strategy towards you?

I'll admit it. If there's a free piece of software that works for me I will use it. And use it, and use it, and then some! I used Microsoft Defender and Windows Security Essentials for forever as my anti-virus and anti-malware services. And yes, they always worked well for me. I've never had a reason to not continue using them as I had been for years.

Well, with Windows 10 at some point I got the Avast free antivirus software installed and as before I've continued to use it because it seems to work fine for me, although I do miss my previous software installs.

Avast software includes them regularly nagging me about my PC running slow and they can improve it and blah-blah-blah. I usually click through the upgrade notifications and warnings and go along my merry way. I'm an above average computer user and can just take care of most of those things myself. It's amazing what regular maintenance activities and being aware of what's getting installed on my machines to begin with can make a difference.

Getting Surprised and Impressed by Avast

This evening though, as I was clicking through the screens to say "No Thanks" the screen featured below popped up.

In my opinion Insync.Media is a best in class marketing agency and this is a great piece of marketing strategy work. They've taken the usual motivations for "No" and clearly give you reasons to trust them and give them a try while reinforcing the low-risk and zero price commitment barriers.

As you've probably experienced, you'll sign-up for a trial of something and before you know it the trial is over and you just got your account cha-chinged for a charge you really weren't prepared to confirm in the budget that month.

Key Marketing Strategy Points

Here are the key points I believe in this marketing strategy that you will find at thewebshop.net.au:

I'm reminded of the issues my PC was experiencing that this software says it will fix. In my case that's 445 performance issues (a personalized total for me as a customer)
Reminder that I can take advantage of the 60-day trial completely FREE
If I like it, on 11/04/2019 I will be charged the 1 year subscription rate (I frequently put reminders in my calendar now a couple of days ahead of these kinds of dates to remind me to take care and cancel it if I don't want it)
Additionally, they're letting me know (because of my behavior in the previous point) they're going to alert me a week before the deadline to cancel so I don't get surprised and irritated at them for automatically renewing my subscription.
Additional reminders via text
Nice comforting green color

I Might Actually Upgrade to the Premium Version

I'm actually pretty close to giving it a try and just seeing how I like it, and most importantly, did it clean-up those 445 performance issues and actually speed up my computer for me? One thing they left off that I think would have been beneficial, and it probably would be included in that email 7 days before! They've got an option to save more if you subscribe for 3 years at a time. It works out to $1.69/mnth billed at just over $60 for the 3 years.

What's not said in this advertisement is that this probably saves Avast a ton of headaches as well, in case you think a marketing strategy is need for your business you may find it at searchup.co.uk marketing agency website.

When's the last time you put your customer's shoes on and thought about their experience with you and your company? Ask yourself how you'd like to be treated if the roles were reversed?. Their customer service reps are probably tired of fielding calls, emails and online social media complaints about getting auto-billed and renewed for services.

What would your sales and marketing processes look like then?