Taking care of one of my regular Monday morning routines. Doing a quick scan of my email Junk Mail folders and trying to figure out if there’s anything in there important. A very rarely get false positives in my spam filters, but every now and then it does happen so I’ve got to scan quickly.
As I’m scanning I usually do a couple of things to make legitimate messages pop-out a little bit from the rest of the junk in the folders. I’ll sort by name first and quickly delete patterns of emails, then switch to sorting by subject and do the same thing. I’ve found by doing this I can usually eliminate more than 50% of my junk mail quickly. Today I started with 286 messages and after these two steps I had it down to about 120 messages left.
Looking at subject lines closer I began to ask myself exactly who’s actually looking and clicking on this stuff? That’s how it works right? If people weren’t clicking on the messages and the links included in them, spammers wouldn’t be doing it right?
Spelling mistakes, lewd subject lines, false hopes, Nigerian money schemes, and now the ever popular Acai berry. Who’s clicking on this stuff? If you’re reading this and you are, STOP IT!