If you’re responsible for the success of a website or two, then you’re probably already familiar with Google Analytics. What you may not have heard about yet is the Trakkboard desktop application that’s now available to help you manage all that Google Analytics data from a stand-alone application.
The Trakkboard application is developed on the Adobe AIR platform and is a quick download and install from the Trakkboard website. The Trakkboard application provides the opportunity to combine data from different websites into a single report, allowing you to see patterns across a group of similar websites perhaps.
For example, you can group and manage your e-commerce website traffic together into reports and compare how each site is doing compared to each other. Seeing spikes or traffic patterns in one could provide details on how to optimize or improve traffic patterns on your other sites.
Extending the dashboard theme, you can build as many dashboards for data analysis as you would like at once. I’ve been a user of Woopra for awhile and I’ve really enjoyed their desktop application, I’m hoping Trakkboard will extend that same type of functionality to me with all of my Google Analytics information.