Twitter continues to gain momentum and more and more businesses are jumping on board. If you’re a business just getting started, do you trust your twitter presence to live or die by the actions of just one individual. Can’t you get a team involved? Yes!
My brother shares what he thinks about businesses using TweetFunnel to get involved in the twitterverse and in social media.
Many have referred to Twitter as the Wild West of the social media frontier. That label is sure to scare off a few businesses who are curious but leery of setting the staff loose on behalf of the brand. TweetFunnel is a tool that allows the management of a team of Tweeters under the same Twitter handle (@yourbusinessname) or with multiple Twitter accounts.
With TweetFunnel team members can each be assigned a unique user login. A user can be designated as a Contributor or Publisher. Only the Publisher has the ability to post the Tweet. Contributors’ tweets go to a central staging area for review where they can be reviewed and approved for publishing by the designated Tweeter-in-chief or Tweeters-in-chief. That should satisfy those bosses with a need for editorial control.
Twitter posts can be sent immediately, scheduled for a later release (exact day and time), or put in to a hopper for future use. Very handy features. Standard functions for monitoring mentions and shortening URL’s are there as well.
CoTags are a useful way of tagging a Tweet with the initials of the individual user. Something like: Blah, blah, blah ^BP.
One of the most useful features is the ability to Assign a tweet to someone for follow up. Let’s say a customer has a question or a complaint about @yourbusiness . If the individual monitoring that Twitter stream can’t answer the question or address the problem then they can click “Assign” which then let’s them pick who should follow up and leave notes for that person. TweetFunnel then sends an email notification to the person who has been assigned the follow up. An extremely helpful option for a business.
Here’s a helpful TweetFunnel video tutorial from YouTube. (And for those new to Twitter, see this video “Twitter In Plain English“)
Thanks again Bill for letting us know What Bill Thinks about some new technology tools available for small and large businesses.