As a lawyer, you will understand the vital need for your law firm to have a good presence online, and you are likely to implement a number of online marketing channels to attract new potential clients to your firm. When looking for a new law firm, the majority of people first stop on the internet, which is why a website, good online presence and even a social media presence is crucial for the law firms of today. However, how much thought have you given to ensuring that your law firm has a responsive website? A responsive website is one that adjusts itself to the display of the device that it is being viewed on, and if your law firmâ€™s website isnâ€™t responsive, you could actually be losing business. Here are some great reasons why you should ensure that your law firmâ€™s website is responsive from today.
Optimized User Experience
With more and more users opting to search for sites on their tablets and smartphones rather than using a web browser on a PC or laptop, it makes sense as to why Google has recommended using responsive websites as a way to enhance and simplify user experience. A web user is much more likely to stay on a page that has been optimized for use on their tablet or smartphone, and if a site hasnâ€™t been optimized the majority of users will search again for a site that is. If you are unsure about how to optimize your law firmâ€™s website for smartphone and tablet users, visit Berbay who provide marketing for attorneys.
Presuming that you have a contact form on your law firmâ€™s website, creating a responsive website will ensure that this form is easier to use on a smartphone or tablet device and will not put off smartphone or tablet users from getting in contact. The majority of websites are designed for use on a larger computer screen, however view that site on a smaller screen and if it is not responsive, filling in forms in order to get in contact can often be difficult. Fixing this issue by ensuring that your law firmâ€™s site is responsive means that users can fill out forms on your site just as easily no matter which device they are visiting from.
With more and more internet users accessing the web and making searches from their tablet or smartphone rather than from a web browser, itâ€™s no surprise that even Googleâ€™s SEO algorithms are favoring responsive websites. Google has made a clear indication of the importance that they put on the mobile-friendly user experience, and are experimenting with having mobile-friendly criteria as a ranking signal meaning that if your law firmâ€™s site is responsive, you are much more likely to have a better ranking in search engine results than if it was not. In turn, this exposes your website to many more users, and will increase custom and profits.
Can you think of any more reasons for a law firm or any business - to have a responsive website? Leave your response in the comments.