mobile

10/27/2015 By Jason Bean

Why Your Law Firm Needs a Responsive Website

As a business attorney or lawyer, you will understand the vital need for your law firm to have a good presence online, and you are likely to implement a number of online marketing channels to attract new potential clients to your firm. When looking for a new law firm like Goldman & Associates law firm, the majority of people first stop on the internet, which is why a website, good online presence and even a social media presence is crucial for the law firms of today. However, how much thought have you given to ensuring that your law firm has a responsive website? A responsive website is one that adjusts itself to the display of the device that it is being viewed on, and if your law firm's website isn't responsive, you could actually be losing business. Here are some great reasons why you should ensure that your law firm's website is responsive from today.

Optimized User Experience

With more and more users opting to search for sites on their tablets and smartphones rather than using a web browser on a PC or laptop, it makes sense as to why Google has recommended using responsive websites as a way to enhance and simplify user experience. A web user is much more likely to stay on a page that has been optimized for use on their tablet or smartphone, and if a site hasn't been optimized the majority of users will search again for a site that is. If you are unsure about how to optimize your law firm's website for smartphone and tablet users, visit Berbay who provide marketing for attorneys.

Increased Custom

Presuming that you have a contact form on your law firm's website, creating a responsive website will ensure that this form is easier to use on a smartphone or tablet device and will not put off smartphone or tablet users from getting in contact. The majority of websites are designed for use on a larger computer screen, however view that site on a smaller screen and if it is not responsive, filling in forms in order to get in contact can often be difficult. Fixing this issue by ensuring that your law firm's site is responsive means that users can fill out forms on your site just as easily no matter which device they are visiting from.

Improved SEO

With more and more internet users accessing the web and making searches from their tablet or smartphone rather than from a web browser, it's no surprise that even Google's SEO algorithms are favoring responsive websites. Google has made a clear indication of the importance that they put on the mobile-friendly user experience, and are experimenting with having mobile-friendly criteria as a ranking signal meaning that if your law firm's site is responsive, you are much more likely to have a better ranking in search engine results than if it was not. In turn, this exposes your website to many more users, and will increase custom and profits.

Can you think of any more reasons for a law firm or any business - to have a responsive website? Leave your response in the comments.

08/06/2015 By Jason Bean

Should Your Business Have a Mobile App, a Mobile Friendly Site, or Both?

The importance of being able to access websites comfortably from a mobile device has been really highlighted of late, ever since Google caused what is now jauntily referred to as 'Mobilegeddon' back in April. If you are not familiar with the term, this essentially was when Google released an update to its search algorithm that meant that if a site wasn't responsive or optimized for mobile, it wouldn't show up in search results on mobile devices.

Mobilegeddon Was Not the Only Reason to Act

Of course, even before that change to Google, which undoubtedly forced the hands of some late adopters, responsive or mobile friendly design was important if you wanted to give the best possible user experience to the widest possible audience. But then, when a lot of your users are on mobile devices, there is also the option of having your own mobile app. Whether you build it in house or have a third party do it, there are plenty of firms now offering custom mobile apps. So which should you do?

Where a Mobile App Can Benefit Your Business

Having an app people can install on their phone or tablet means they always have a simple way to access a portal to your services, or simply a fun feature you use for marketing purposes like a branded game. If you are the kind of company that really thrives on repeat business, or which provides services to subscribed customers, an app by UK app developers can be the perfect way to make it easier for customers to connect with you and buy or manage their accounts. If you rely more on passing trade or one off sales, then an app may not be so helpful, and you may be better focusing your budget on improving SEO so more people will discover your site (on mobile and their computers). You can find a top SEO companies directory you can use to find a good agency to help you at https://www.wordpressdesignservices.com/company-service-type/seo/.

Mobile Friendly Design is No Longer a Choice!

If you think an app could be a good way to strengthen your brand, improve customer engagement and drive repeat business, then this is probably something well worth doing. However, an app is never truly a replacement for a good mobile site. Remember that most apps don't offer all of the services or content of a site, and so even existing customers will sometimes need to use the proper website rather than their copy of the app. Also think about new business people who don't already have the app or use your company will still need a good mobile friendly website to discover.

The answer to the question posed at the start of this article then, is that it is never a case of mobile friendly site, app, or both. The question you need to answer for your business, is whether you need both, or just a mobile friendly site.

11/06/2014 By Jason Bean

The Mobile Connected College Student

It's been quite awhile since I was in college. It wasn't so long ago that we didn't have computers and all that stuff. We had a Mac and a PC computer lab, with tons of Gateway computers. Sometimes I wonder how my life would have potentially taken a different route though if I'd been a decade younger and going to school or a couple of decades younger and I were currently a college student. This world of the Internet, mobile apps, almost constant connectivity is an incredible development. If you don't think it's significantly changing and impacting our world and ourselves, you should probably start picking that sand out of your ears.

Check-out this interesting infographic. Just click it to enlarge and read it more easily on your own screen.

Presented By Campbellsville University Graduate & Professional Studies