If you fancy yourself as America’s next top entrepreneur, then it’s likely that you’ve got lots of ideas for businesses floating around in your head. Whether you’re thinking about starting a lucrative software development business or you’ve got a great plan for the next big manufacturing breakthrough, you’re probably going to need to pitch your idea to an investor of some kind at some stage. With that in mind, here are some ways to bring your business pitch to life through the use of top visuals.
Clear, Expressive Slides
Investors who are thinking about dishing out cash already have their criteria in mind. Profitability is usually one of them, while other important advantages of a business – such as a good staff skills base or sustainable income flows – are also in demand from investors. As a result, your slides should always contain answers to these questions and whatever other questions you’re likely to face, and they should be presented in as clear a way as possible. A very light background coupled with black, navy or dark gray text may seem predictable, but at least you’ll know that the message will get across.
Animating the presentation on the screen is a good way to keep it feeling paced and punchy, and this in turn can help hold your viewers’ interest. Simple marketing videos can be created using internet-based tools, and it’s also possible to add text, info-graphics or even character avatar overlays to make yourself stand out. Remember not to go overboard with animation, though: old-fashioned Microsoft PowerPoint-style whirls and fade-outs don’t exactly scream professionalism, and this is not the vibe you want if you’re looking to secure investment.
Don’t Rely on the Screen
When watching a presentation, the ultimate judgement made will be on the quality of the presenter. As a result, the natural human response is to avoiding relying on the speaking skills of whoever is speaking – and to rely more heavily on the presentation and the screen instead. This might seem like there’s less opportunity for things to go wrong, but it’s a mistake: having too much text on the screen can lead to fatigue for the viewer, while technology can malfunction and leave you in the lurch if you’re an unprepared speaker.
It’s better, then, to be brave and simply practice over and over to make sure that you’re confident enough to deliver a great presentation no matter what’s happening on screen. Those who really want their business presentation to stand out, meanwhile, can opt for a screen-free show – though this may be too much, especially if lots of complex facts and figures (such as profit and loss sheets) are involved.
If you’re looking to make it big in business, then it’s almost inevitable that you’ll need to pitch your ideas at one stage or another. Pitching can be a nerve-wracking experience at the best of times, though, so don’t feel bad if you’re a bit intimidated. Instead, follow these top tips for integrating top visuals into your presentation – and then you’ll be well on your way to a successful meeting.