marketing

09/02/2022 By Jason Bean Leave a Comment

4 Impactful Ways to Innovate and Grow Your Business

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Are you growing your business? In business, if you’re not innovating, you’re falling behind. Innovation is key to keeping up with your competitors, showing customers that your company is still relevant, and maintaining an engaged workforce. Implementing digital technology into your business is not as complicated or overwhelming as it may seem. These days, business owners have countless affordable and intuitive tools at their disposal to streamline everyday tasks and spur business growth. Check out the following tips to learn how you can make digital improvements to your business!

Leverage Business Process Management to Grow Your Business

Business Process Management (BPM) describes the practice of streamlining and automating regular business tasks to reduce laborious business operations and menial work. As a result of BPM, businesses can find more time for projects that have an impact on the growth of their company. In other words, BPM will enable you and your team to focus on progress rather than maintenance. And if your business needs a task management solution to assign tasks to different users and keep track of the status of everyone that is involved with the task, then you may consider getting a software solution from reliable companies like Rock.

The temporary workers work best alongside other solutions like outsourcing and robotic process automation (RPA). In tandem, BPM and automation tools will reduce errors and re-orient your business processes around your customers. Most important, be sure to monitor the effectiveness of your BPM improvements so you can make continuous optimizations. You can find out more about BPM with this guide to automating your digital workflow.

Invest in Time Management Tools

Good time management skills are essential if you want to succeed as an entrepreneur. Without these skills, you may find yourself spending too much time on activities that have very little impact on your business. Some other symptoms of poor time management typically include poor punctuality, missed deadlines, procrastination, slow progress, and a feeling that you’re constantly rushing from one thing to another.

Thankfully, the right tools can help you solve your time management challenges and squeeze far more productive time out of your workday. For example, a calendar app can help you track meetings and deadlines, project management software can help you break down large projects into small, more manageable tasks, and time tracking software will give you more insight into where all that time is going.

When it comes to the marketing side of your business, look into a free logo maker tool to not only get inspiration for your logo but to quickly create eye-catching graphics that you can customize using templates. Once done, you can share your logo across all your print and digital media platforms. It can all be done in a matter of minutes.

Automate Your Customer Support to Grow Your Business

If there’s one thing businesses spend a lot of time on, it’s customer support. What if you could automate most of your support tasks? With the right applications, you can! Start by empowering your customers to find their own information by creating a FAQ page or knowledge base on your website. Answer all of those repetitive customer support questions so your customers won’t have to get in touch to find an answer.

Better yet, install a chatbot on your website! Customers who interact with chatbots are more engaged, satisfied, and likely to stick around and buy something. You don’t need special coding skills to place a chatbot on your website. Business2Community suggests a few helpful tools that you can use to create a chatbot on your own. Once you have a chatbot up and running, program it with your most common customer questions to provide your customers with 24/7 automated support. In addition to 24/7 customer support, retailers may improve their sales and customer satisfaction by using a CBX software that improves the traceability of their products.

Grow Your Business with Personalized Marketing

Personalization is another great way to improve customer engagement. According to TechTarget, personalized marketing can improve conversions, increase custom retention, and encourage social sharing to spread brand awareness. Personalized marketing involves tailoring your marketing message to individual consumers rather than targeting a wide range of customers with the same material. Data is key to personalized marketing. Using data about your target audience or customers will enable you to create content that caters specifically to their interests and behaviors.

If you want your business to thrive and grow, it’s important that you’re constantly innovating. Effective business innovation means finding faster, smarter ways to work, opening up new revenue opportunities, and generating higher profits through cost savings. For instance, if you own a school and want to promote the courses you offer, then you may consider using school signs to advertise your programs. You may consider getting help from a professional signage company to provide you with the most effective custom business signs. Take advantage of BPM, automation, custom office signage, and all the technology that’s available to you!

06/23/2022 By Jason Bean Leave a Comment

Property Management Postcard Campaign: Factors to Consider

The real estate industry is quite competitive, and for estate managers, it is often challenging for estate managers to establish themselves in the industry.

Many realtors feel like their growth in the industry becomes stagnant after a couple of years, which is why many even consider leaving the profession altogether.

However, one can grow their business by investing in marketing and advertising.

For rental property management companies and property management services, a well-thought-out advertising campaign can help you onboard more clients and help build more connections within the community.

While there are tons of methods of marketing, there is something unique about direct marketing. So, realtors and property managers seldom depend upon direct mail marketing to reach out to
potential clients. Herein, they send customized postcards to their target market.

Certain agencies or a print shop can take care of the printing, postage, and campaign tracking for you. They even provide certain types of templates for postcards for property management.

While hiring a direct mail marketing agency, there are many factors that you must consider.

1. Customizability

The best agency would offer a great degree of customizability of the postcards. It will provide postcard templates and enable its customers to edit them according to their
requirements. Moreover, choose an agency that would also let you upload your design for the postcards.

This way, you get to enjoy the best of both worlds, as you get the option to edit the postcards or upload your design altogether.

An agency worth choosing will have hundreds of templates to choose from. Whether you are looking for postcards for property management or property listings, you can
find what you need.

Such postcards are printed on high-quality paper. As a property manager, you can highlight the services you provide on the postcard to entice the target audience to get back to you.

2. Tracking options

You must get the option to track the progress of your direct mail campaign.

The best agency will provide you with credentials that you can use to log in to their portal and track your postcards. You will see how many were delivered and how many are
remaining.

3. List management

If you send postcards, you must also keep track of the mailing list. Choose an agency that would maintain the list for you as well. An agency worth hiring will also update the list as per any changes in address or unavailability of the owners.

In addition, they allow you to add a do not mail list, which will automatically remove those addresses from the list even if they fall under the area you chose to deliver.

Few agencies offer list management services, and if they do so, ensure that they are using USPS NCOA data to update their listings.

4. No minimum order quantity

A reputed agency offers competitive pricing, and the price remains the same whether you send a hundred postcards or a thousand.

Even though these companies offer competitive prices, their prices do not tend to go up when the order quantity is lower.

So, consider these factors when choosing an agency for your postcard campaign.

09/05/2019 By Jason Bean Leave a Comment

Great Marketing Strategy Nag Screen From Avast

When's the last time you were impressed and surprised by a company's billboard marketing? There's been a few quite interesting that I have seen, and I imagine they'd be pretty effective, with so many people driving by. How about just their general marketing strategy towards you? That can make quite a difference as well.

I'll admit it. If there's a free piece of software that works for me I will use it, the ones that I tend to use are something like a multi-location marketing platform. If you find one that you like, use it. And use it, and use it, and then some! I used Microsoft Defender and Windows Security Essentials for forever as my anti-virus and anti-malware services. And yes, they always worked well for me. I've never had a reason to not continue using them as I had been for years.

Well, with Windows 10 at some point I got the Avast free antivirus software installed and as before I've continued to use it because it seems to work fine for me, although I do miss my previous software installs.

Avast software includes them regularly nagging me about my PC running slow and they can improve it and blah-blah-blah. I usually click through the upgrade notifications and warnings and go along my merry way. I'm an above average computer user and can just take care of most of those things myself. It's amazing what regular maintenance activities and being aware of what's getting installed on my machines to begin with can make a difference.

Getting Surprised and Impressed by Avast

This evening though, as I was clicking through the screens to say "No Thanks" the screen featured below popped up.

In my opinion Insync.Media is a best in class marketing agency and this is a great piece of marketing strategy work. They've taken the usual motivations for "No" and clearly give you reasons to trust them and give them a try while reinforcing the low-risk and zero price commitment barriers.

As you've probably experienced, you'll sign-up for a trial of something and before you know it the trial is over and you just got your account cha-chinged for a charge you really weren't prepared to confirm in the budget that month.

Key Marketing Strategy Points

Here are the key points I believe in this marketing strategy that you will find at thewebshop.net.au:

I'm reminded of the issues my PC was experiencing that this software says it will fix. In my case that's 445 performance issues (a personalized total for me as a customer)
Reminder that I can take advantage of the 60-day trial completely FREE
If I like it, on 11/04/2019 I will be charged the 1 year subscription rate (I frequently put reminders in my calendar now a couple of days ahead of these kinds of dates to remind me to take care and cancel it if I don't want it)
Additionally, they're letting me know (because of my behavior in the previous point) they're going to alert me a week before the deadline to cancel so I don't get surprised and irritated at them for automatically renewing my subscription.
Additional reminders via text
Nice comforting green color

I Might Actually Upgrade to the Premium Version

I'm actually pretty close to giving it a try and just seeing how I like it, and most importantly, did it clean-up those 445 performance issues and actually speed up my computer for me? One thing they left off that I think would have been beneficial, and it probably would be included in that email 7 days before! They've got an option to save more if you subscribe for 3 years at a time. It works out to $1.69/mnth billed at just over $60 for the 3 years.

What's not said in this advertisement is that this probably saves Avast a ton of headaches as well, in case you think a marketing strategy is need for your business you may find it at searchup.co.uk marketing agency website.

When's the last time you put your customer's shoes on and thought about their experience with you and your company? Ask yourself how you'd like to be treated if the roles were reversed?. Their customer service reps are probably tired of fielding calls, emails and online social media complaints about getting auto-billed and renewed for services.

What would your sales and marketing processes look like then?