The real estate industry is quite competitive, and for estate managers, it is often challenging for estate managers to establish themselves in the industry.
Many realtors feel like their growth in the industry becomes stagnant after a couple of years, which is why many even consider leaving the profession altogether.
However, one can grow their business by investing in marketing and advertising.
As a property manager, a well-thought-out advertising campaign can help you onboard more clients and help build more connections within the community.
While there are tons of methods of marketing, there is something unique about direct marketing. So, realtors and property managers seldom depend upon direct mail marketing to reach out to
potential clients. Herein, they send customized postcards to their target market.
Certain agencies take care of the printing, postage, and campaign tracking for you. They even provide certain types of templates for postcards for property management.
While hiring a direct mail marketing agency, there are many factors that you must consider.
1. Customizability
The best agency would offer a great degree of customizability of the postcards. It will provide postcard templates and enable its customers to edit them according to their
requirements. Moreover, choose an agency that would also let you upload your design for the postcards.
This way, you get to enjoy the best of both worlds, as you get the option to edit the postcards or upload your design altogether.
An agency worth choosing will have hundreds of templates to choose from. Whether you are looking for postcards for property management or property listings, you can
find what you need.
Such postcards are printed on high-quality paper. As a property manager, you can highlight the services you provide on the postcard to entice the target audience to get back to you.
2. Tracking options
You must get the option to track the progress of your direct mail campaign.
The best agency will provide you with credentials that you can use to log in to their portal and track your postcards. You will see how many were delivered and how many are
remaining.
3. List management
If you send postcards, you must also keep track of the mailing list. Choose an agency that would maintain the list for you as well. An agency worth hiring will also update the list as per any changes in address or unavailability of the owners.
In addition, they allow you to add a do not mail list, which will automatically remove those addresses from the list even if they fall under the area you chose to deliver.
Few agencies offer list management services, and if they do so, ensure that they are using USPS NCOA data to update their listings.
4. No minimum order quantity
A reputed agency offers competitive pricing, and the price remains the same whether you send a hundred postcards or a thousand.
Even though these companies offer competitive prices, their prices do not tend to go up when the order quantity is lower.
So, consider these factors when choosing an agency for your postcard campaign.
Photo by Daria Nepriakhina ?? on Unsplash