advertising

05/26/2017 By Jason Bean Leave a Comment

Which AdSense Banner Sizes are the Most Successful?

The Google AdSense advertising platform is the most popular in the industry, and it’s one of the ways many web developers have been successful in earning a good income online for many years. However, there has been much debate over the years about which banner sizes work best and while there is a clear preference in horizontal banners over vertical, there are only a few size choices that seem to bag much bigger rewards.

Horizontal Banners Work Best

Statistics with many other advertising platforms, as well as Google AdSense, show horizontal banners work best because they offer visitors better readability. A banner that is placed vertically doesn’t get as much exposure because visitors aren’t willing to spend the time reading it. Google AdSense offers multiple placements when it comes to adverts without breaking rules, and while most websites still use vertical banners just because of the extra money they make, many more website owners choose horizontal banners because they offer better readability.

Size Matters a Great Deal

Without trying to be rude, size does matter when it comes to banner advertisements. Generally, the longer and wider ones produce better results as Google has reported in their own documentation. If you truly want to better your income from your advertising platforms, try and use either the 728 x 90 leader boards or the 300 x 250 medium rectangle size banners – these have been known to produce much better results than the vertical options.

Banner Designs Are Also Very Important for an Advertising Campaign

It’s not just the size of the banner you’ll need to consider, as you may want to invest in great banner designs just so your advertisements are more exposed. An attractive banner design is much more likely to be clicked on than one that looks ugly. Spend time being creative when it comes to banner design or hire a professional that can meet your requirements.

Many Developers Choose to Place Too Many Banners

We’re all in web development to try and earn an income, but there are, unfortunately, those developers who choose to make a user’s navigational experience seem like hell. Some developers choose to place too many advertisements and popups to earn an income and in doing so, they are ruining the experience for visitors. This may well be the way forward for a lot of developers, but it isn’t the right way of doing things. And, while they may earn a good steady income for a while, their visitors will soon get fed up and not bother coming back because they know they’re just going to get a poor experience.

While the bigger advertisements with great designs produce much better results, it’s also wise not to place too many adverts on your website. This is not only so you’re following the rules, but also because you don’t want to put visitors off. Statistics show visitors are much likelier to leave a website if they feel they’re being distracted by too many advert placements.

04/03/2016 By Jason Bean Leave a Comment

Getting a New Business Off the Ground

One of the most difficult things to do is to get a new business off the ground. This is especially true if you are trying to start a business that is in an industry with a great deal of competition. The online world is an extremely hard place to compete. This is because it is so easy and inexpensive for people to start their own websites. This allows competitors to come out of the woodwork. Therefore, you must have a terrific business plan in order to keep your company afloat during those difficult early days when sales will be slow. It is also essential that you effectively promote your business to let the general public know what you have to offer. Here is how to get the most out of your website promotion.

Make a budget for advertising

You need to make wise financial decisions in the early days of your online business. Failure to do this will result in it going under. It would be wise for you to make a budget that lays out what you can afford to spend in all areas of your site. You can then refer to this budget on a regular basis to prevent you from going into the red in certain areas. It will be especially important for you to set aside some money for various advertising expenses. You will need to spend some money to make money. Paying for advertising is one of the best ways to set yourself apart from the competition. Most new businesses do not want to spend money before they get a steady revenue stream. You can get a leg up on all of your competitors if you are wise about where to place your ads. Placement is very crucial because you need to be sure that people in your target demographic are actually going to see the ads and respond to them. Make sure you never exceed your ad budget.

Use social media

There is nothing wrong with paying for advertising to give your online business the launch that it needs. However, there are currently plenty of free promotional methods that are available to you. For example, social media is everywhere these days. You cannot deny the power that social media has in the world today. One of the main reasons why businesses of all sizes have gravitated towards social media as a means of promotion is the fact that it is totally free. Using social media can allow your business to save money so you can afford to buy domain names and other necessary things. The reality is that companies need to have accounts on all of the major social media pages because that is how millions of people do their shopping. Not using social media will leave you out in the cold. This is one area that you need to teach yourself about if you have not previously been a social media user. Otherwise, your competition will pass you by at a rapid rate.

03/02/2015 By Jason Bean Leave a Comment

Haste Leads to Waste

The old saying that haste leads to waste is true. Speeding to work can cause a costly car crash. Jumping into a purchase without much forethought can mean money lost. Any decision that requires haste should be avoided. However, for those in business where quick thinking is needed, an ever-increasing knowledge in their field is necessary to make quick decisions.

Going into business for oneself requires a lot of aforethought. Whether a person chooses to go into real estate, sales or provide services of some kind, there are things to learn. For instance, people need to know which corners of the street receive the most traffic or what items sell best on the market. People who wish to go into real estate have to know the area well. It may be wise to go to school to learn whatâ€™s needed. Anyone going into business for themselves should know the basics of keeping records, doing payroll, how to properly file taxes and other business matters. After people learn what they need to know in their chosen field, they will be better equipped to make quick decisions.

Advertising is another aspect people have to consider. Word of mouth carries a lot of weight; however, when a person is first starting out in business, hardly anyone will know anything about them. Press releases are one way to get the word out and encourage people to start talking about a business. A grand opening with food and drink motivates people to check out the new business. After a while, people will begin doing business and speaking highly about it.

With any business, itâ€™s important to make sure inventory is kept at optimal levels. For instance, convenience stores need to keep stocked with adequate food and drink, cigarettes, candy, snacks and items for car maintenance amongst other items that a convenience store has. Itâ€™s important to anticipate busier times, such as holidays or three-day weekends. It can be expected for a convenience store to sell two to three times what it normally does during busier times. A convenience store needs to take these needs into account before the holidays.

Itâ€™s important to maintain equipment that is needed for the business. For instance, a landscaping business relies heavily on the durability of a truck. Itâ€™s vital to a businessâ€™ success to ensure future reliability. In the instance of maintaining a truck, diesel aftermarket parts can make all the difference in the world. Any person wishing to go into business needs to consider many things to ensure success.