The Google AdSense advertising platform is the most popular in the industry, and it’s one of the ways many web developers have been successful in earning a good income online for many years. However, there has been much debate over the years about which banner sizes work best and while there is a clear preference in horizontal banners over vertical, there are only a few size choices that seem to bag much bigger rewards.
Horizontal Banners Work Best
Statistics with many other advertising platforms, as well as Google AdSense, show horizontal banners work best because they offer visitors better readability. A banner that is placed vertically doesn’t get as much exposure because visitors aren’t willing to spend the time reading it. Google AdSense offers multiple placements when it comes to adverts without breaking rules, and while most websites still use vertical banners just because of the extra money they make, many more website owners choose horizontal banners because they offer better readability.
Size Matters a Great Deal
Without trying to be rude, size does matter when it comes to banner advertisements. Generally, the longer and wider ones produce better results as Google has reported in their own documentation. If you truly want to better your income from your advertising platforms, try and use either the 728 x 90 leader boards or the 300 x 250 medium rectangle size banners – these have been known to produce much better results than the vertical options.
Banner Designs Are Also Very Important for an Advertising Campaign
It’s not just the size of the banner you’ll need to consider, as you may want to invest in great banner designs just so your advertisements are more exposed. An attractive banner design is much more likely to be clicked on than one that looks ugly. Spend time being creative when it comes to banner design or hire a professional that can meet your requirements.
Many Developers Choose to Place Too Many Banners
We’re all in web development to try and earn an income, but there are, unfortunately, those developers who choose to make a user’s navigational experience seem like hell. Some developers choose to place too many advertisements and popups to earn an income and in doing so, they are ruining the experience for visitors. This may well be the way forward for a lot of developers, but it isn’t the right way of doing things. And, while they may earn a good steady income for a while, their visitors will soon get fed up and not bother coming back because they know they’re just going to get a poor experience.
While the bigger advertisements with great designs produce much better results, it’s also wise not to place too many adverts on your website. This is not only so you’re following the rules, but also because you don’t want to put visitors off. Statistics show visitors are much likelier to leave a website if they feel they’re being distracted by too many advert placements.