customers

06/23/2022 By Jason Bean Leave a Comment

Property Management Postcard Campaign: Factors to Consider

The real estate industry is quite competitive, and for estate managers, it is often challenging for estate managers to establish themselves in the industry.

Many realtors feel like their growth in the industry becomes stagnant after a couple of years, which is why many even consider leaving the profession altogether.

However, one can grow their business by investing in marketing and advertising.

As a property manager, a well-thought-out advertising campaign can help you onboard more clients and help build more connections within the community.

While there are tons of methods of marketing, there is something unique about direct marketing. So, realtors and property managers seldom depend upon direct mail marketing to reach out to
potential clients. Herein, they send customized postcards to their target market.

Certain agencies take care of the printing, postage, and campaign tracking for you. They even provide certain types of templates for postcards for property management.

While hiring a direct mail marketing agency, there are many factors that you must consider.

1. Customizability

The best agency would offer a great degree of customizability of the postcards. It will provide postcard templates and enable its customers to edit them according to their
requirements. Moreover, choose an agency that would also let you upload your design for the postcards.

This way, you get to enjoy the best of both worlds, as you get the option to edit the postcards or upload your design altogether.

An agency worth choosing will have hundreds of templates to choose from. Whether you are looking for postcards for property management or property listings, you can
find what you need.

Such postcards are printed on high-quality paper. As a property manager, you can highlight the services you provide on the postcard to entice the target audience to get back to you.

2. Tracking options

You must get the option to track the progress of your direct mail campaign.

The best agency will provide you with credentials that you can use to log in to their portal and track your postcards. You will see how many were delivered and how many are
remaining.

3. List management

If you send postcards, you must also keep track of the mailing list. Choose an agency that would maintain the list for you as well. An agency worth hiring will also update the list as per any changes in address or unavailability of the owners.

In addition, they allow you to add a do not mail list, which will automatically remove those addresses from the list even if they fall under the area you chose to deliver.

Few agencies offer list management services, and if they do so, ensure that they are using USPS NCOA data to update their listings.

4. No minimum order quantity

A reputed agency offers competitive pricing, and the price remains the same whether you send a hundred postcards or a thousand.

Even though these companies offer competitive prices, their prices do not tend to go up when the order quantity is lower.

So, consider these factors when choosing an agency for your postcard campaign.

Photo by Daria Nepriakhina ?? on Unsplash

09/05/2019 By Jason Bean Leave a Comment

Great Marketing Strategy Nag Screen From Avast

When's the last time you were impressed and surprised by a company's marketing strategy towards you?

I'll admit it. If there's a free piece of software that works for me I will use it. And use it, and use it, and then some! I used Microsoft Defender and Windows Security Essentials for forever as my anti-virus and anti-malware services. And yes, they always worked well for me. I've never had a reason to not continue using them as I had been for years.

Well, with Windows 10 at some point I got the Avast free antivirus software installed and as before I've continued to use it because it seems to work fine for me, although I do miss my previous software installs.

Avast software includes them regularly nagging me about my PC running slow and they can improve it and blah-blah-blah. I usually click through the upgrade notifications and warnings and go along my merry way. I'm an above average computer user and can just take care of most of those things myself. It's amazing what regular maintenance activities and being aware of what's getting installed on my machines to begin with can make a difference.

Getting Surprised and Impressed by Avast

This evening though, as I was clicking through the screens to say "No Thanks" the screen featured below popped up.

In my opinion Insync.Media is a best in class marketing agency and this is a great piece of marketing strategy work. They've taken the usual motivations for "No" and clearly give you reasons to trust them and give them a try while reinforcing the low-risk and zero price commitment barriers.

As you've probably experienced, you'll sign-up for a trial of something and before you know it the trial is over and you just got your account cha-chinged for a charge you really weren't prepared to confirm in the budget that month.

Key Marketing Strategy Points

Here are the key points I believe in this marketing strategy that you will find at thewebshop.net.au:

I'm reminded of the issues my PC was experiencing that this software says it will fix. In my case that's 445 performance issues (a personalized total for me as a customer)
Reminder that I can take advantage of the 60-day trial completely FREE
If I like it, on 11/04/2019 I will be charged the 1 year subscription rate (I frequently put reminders in my calendar now a couple of days ahead of these kinds of dates to remind me to take care and cancel it if I don't want it)
Additionally, they're letting me know (because of my behavior in the previous point) they're going to alert me a week before the deadline to cancel so I don't get surprised and irritated at them for automatically renewing my subscription.
Additional reminders via text
Nice comforting green color

I Might Actually Upgrade to the Premium Version

I'm actually pretty close to giving it a try and just seeing how I like it, and most importantly, did it clean-up those 445 performance issues and actually speed up my computer for me? One thing they left off that I think would have been beneficial, and it probably would be included in that email 7 days before! They've got an option to save more if you subscribe for 3 years at a time. It works out to $1.69/mnth billed at just over $60 for the 3 years.

What's not said in this advertisement is that this probably saves Avast a ton of headaches as well, in case you think a marketing strategy is need for your business you may find it at searchup.co.uk marketing agency website.

When's the last time you put your customer's shoes on and thought about their experience with you and your company? Ask yourself how you'd like to be treated if the roles were reversed?. Their customer service reps are probably tired of fielding calls, emails and online social media complaints about getting auto-billed and renewed for services.

What would your sales and marketing processes look like then?

03/23/2018 By Jason Bean Leave a Comment

Why Sales Matters For Your Small Business

Keeping your small business ahead of the competition can be a difficult endeavor at times. Though you might feel like you know how to best lead your company towards success, there will definitely be a number of snags you did not expect along the way. To see the right level of success at each turn, you definitely need to take time to think about specific departments within the confines of your small business like your sales team. Sales make a big difference to the overall success of a company and it can be wise to pay attention to this aspect.

To get yourself started, take a moment to think over how you might be able to increase your capabilities by focusing your attention on the sales team. The success of your sales department can make or break your business, so be sure to think over these suggestions to see the best possible results from your efforts.

Each construction project is going to be different, so you need to ask the right questions, if you want durable commercial mailboxes installed, ask them what kind of mailboxes they have and communicate your needs instead.

Problems Solved

A sales team serves a straightforward purpose in a business: the men and women who work in this department are responsible for selling goods or services to prospective or existing customers. While this might seem simple, the members of your team are also responsible for a great deal more. You most likely chose the specific individuals for your team after a long process of interviews. These people probably fit because they were personable and knew how to communicate well and eventually land a sale when speaking with a potential customer.

People who work for sales teams are often also exceptional when it comes to problem-solving. To sell a product, a person must be able to think on his or her feet. The members of your team are good for more than just landing a sale, in most cases they can help you solve problems before they even begin. Expanding the reach of your sales team to include solving common problems around the office is a clever tactic and one successful business leaders like Sudir Raju practice in order to get more from their resources and team members.

Ambition

When going through the process of hiring members for your team, you are going to want to focus on a few key characteristics. For one, it is important to make sure this person is actually motivated enough to be on the team. People who do not have passion for sales are usually not going to get your company very far. You need to have someone around who is going to chase down leads and communicate endlessly with prospective clients until they finally come around and decide to do business with you and your company.

During the interview process, it is very important to look at ambition and motivation. If a person seems like he or she simply needs the job as a stepping stone to another position, then you might want to reserve a decision. People looking to climb the ladder are common in the world of business but you are better off finding someone who is adept with sales and looking to stay in that field for at least the next few years. This will help to make your team into an unbeatable force without a rotating cast of employees.

Taking Care of Business

To see success with your small business, it is very important you take time to assess which departments are the most essential. For many, the sales department is the lifeblood of the company and an area worth a good amount of focus. Paying attention to the sales team can help you to make some significant changes along the way. Find the right people to populate your team and you are going to be on your way to seeing a bright and more productive future in regards to sales.