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09/05/2019 By Jason Bean Leave a Comment

Great Marketing Strategy Nag Screen From Avast

When's the last time you were impressed and surprised by a company's billboard marketing? There's been a few quite interesting that I have seen, and I imagine they'd be pretty effective, with so many people driving by. How about just their general marketing strategy towards you? That can make quite a difference as well.

I'll admit it. If there's a free piece of software that works for me I will use it, the ones that I tend to use are something like a multi-location marketing platform. If you find one that you like, use it. And use it, and use it, and then some! I used Microsoft Defender and Windows Security Essentials for forever as my anti-virus and anti-malware services. And yes, they always worked well for me. I've never had a reason to not continue using them as I had been for years.

Well, with Windows 10 at some point I got the Avast free antivirus software installed and as before I've continued to use it because it seems to work fine for me, although I do miss my previous software installs.

Avast software includes them regularly nagging me about my PC running slow and they can improve it and blah-blah-blah. I usually click through the upgrade notifications and warnings and go along my merry way. I'm an above average computer user and can just take care of most of those things myself. It's amazing what regular maintenance activities and being aware of what's getting installed on my machines to begin with can make a difference.

Getting Surprised and Impressed by Avast

This evening though, as I was clicking through the screens to say "No Thanks" the screen featured below popped up.

Avast Sign-up Nag Screen for Marketing Strategy

In my opinion Insync.Media is a best in class marketing agency and this is a great piece of marketing strategy work. They've taken the usual motivations for "No" and clearly give you reasons to trust them and give them a try while reinforcing the low-risk and zero price commitment barriers.

As you've probably experienced, you'll sign-up for a trial of something and before you know it the trial is over and you just got your account cha-chinged for a charge you really weren't prepared to confirm in the budget that month.

Key Marketing Strategy Points

Here are the key points I believe in this marketing strategy that you will find at thewebshop.net.au:

  • I'm reminded of the issues my PC was experiencing that this software says it will fix. In my case that's 445 performance issues (a personalized total for me as a customer)
  • Reminder that I can take advantage of the 60-day trial completely FREE
  • If I like it, on 11/04/2019 I will be charged the 1 year subscription rate (I frequently put reminders in my calendar now a couple of days ahead of these kinds of dates to remind me to take care and cancel it if I don't want it)
  • Additionally, they're letting me know (because of my behavior in the previous point) they're going to alert me a week before the deadline to cancel so I don't get surprised and irritated at them for automatically renewing my subscription.
  • Additional reminders via text
  • Nice comforting green color

I Might Actually Upgrade to the Premium Version

I'm actually pretty close to giving it a try and just seeing how I like it, and most importantly, did it clean-up those 445 performance issues and actually speed up my computer for me? One thing they left off that I think would have been beneficial, and it probably would be included in that email 7 days before! They've got an option to save more if you subscribe for 3 years at a time. It works out to $1.69/mnth billed at just over $60 for the 3 years.

What's not said in this advertisement is that this probably saves Avast a ton of headaches as well, in case you think a marketing strategy is need for your business you may find it at searchup.co.uk marketing agency website.

When's the last time you put your customer's shoes on and thought about their experience with you and your company? Ask yourself how you'd like to be treated if the roles were reversed?. Their customer service reps are probably tired of fielding calls, emails and online social media complaints about getting auto-billed and renewed for services.

What would your sales and marketing processes look like then?

Filed Under: Business & Career, Featured, Technology Tagged With: antivirus, Avast, customer service, customers, feedback, malware, marketing, PC, performance, sales, software, subscriptions

08/22/2010 By Jason Bean Leave a Comment

Blog Indiana 2010 Presentation: The Blogger’s Toolbox

bloggers-toolbox

I’ve already mentioned that I had the opportunity to be a speaker at the Blog Indiana 2010 Social Media 101 sessions. Myself along with Chris Theisen of Hare Chevy, Erik Deckers of Pro Blog Service and Patric Welch of Noobie all spoke on different topics to serve as introductions for people that were just getting started in social media.

  • Keynote “Intro to Social Media” by Erik Deckers
  • Breakout “Getting Started with Facebook” by Patric Welch
  • Breakout “Twitter Tips & Tricks for Beginners” by Chris Theisen

I presented a breakout session titled “The Blogger’s Toolbox” which covered a list of the various applications that I’ve picked up over the years of my blogging experience. These were tools that have allowed me to write on a number of blogs consecutively, while maintaining a full-time job and being a husband and father of two great kids.

I divided the tools up into the different categories below:

The Fodder of Blog Ideas

Sometimes the challenge is just coming up with a new idea to write about for your blog topic.

  • Digg mainly used to see what’s being discussed and is popular, although this site is losing popularity overall with other options that provide similar resource.
  • Google News Alerts regardless of your blog topic, put in some keywords in Google Alerts and receive updates in your RSS reader or in your email inbox.
  • Twitter Search Twitter continues to be a wealth of a resource for blog ideas. You can either respond to what others are saying online or just get inspired about your own new post idea.
  • Blog RSS that’s right, we’re still reading blogs. Sometimes a great post can be an extension of a comment you left on someone else’s original post, or your own spin to a post or topic shared online. I personally use Bloglines as my RSS reader, but Google Reader is also an obvious option.

[Read more…] about Blog Indiana 2010 Presentation: The Blogger’s Toolbox

Filed Under: Business & Career, Technology Tagged With: applications, Social Media, software, tips, toolbox, tricks

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