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09/05/2019 By Jason Bean Leave a Comment

Great Marketing Strategy Nag Screen From Avast

When's the last time you were impressed and surprised by a company's billboard marketing? There's been a few quite interesting that I have seen, and I imagine they'd be pretty effective, with so many people driving by. How about just their general marketing strategy towards you? That can make quite a difference as well.

I'll admit it. If there's a free piece of software that works for me I will use it, the ones that I tend to use are something like a multi-location marketing platform. If you find one that you like, use it. And use it, and use it, and then some! I used Microsoft Defender and Windows Security Essentials for forever as my anti-virus and anti-malware services. And yes, they always worked well for me. I've never had a reason to not continue using them as I had been for years.

Well, with Windows 10 at some point I got the Avast free antivirus software installed and as before I've continued to use it because it seems to work fine for me, although I do miss my previous software installs.

Avast software includes them regularly nagging me about my PC running slow and they can improve it and blah-blah-blah. I usually click through the upgrade notifications and warnings and go along my merry way. I'm an above average computer user and can just take care of most of those things myself. It's amazing what regular maintenance activities and being aware of what's getting installed on my machines to begin with can make a difference.

Getting Surprised and Impressed by Avast

This evening though, as I was clicking through the screens to say "No Thanks" the screen featured below popped up.

Avast Sign-up Nag Screen for Marketing Strategy

In my opinion Insync.Media is a best in class marketing agency and this is a great piece of marketing strategy work. They've taken the usual motivations for "No" and clearly give you reasons to trust them and give them a try while reinforcing the low-risk and zero price commitment barriers.

As you've probably experienced, you'll sign-up for a trial of something and before you know it the trial is over and you just got your account cha-chinged for a charge you really weren't prepared to confirm in the budget that month.

Key Marketing Strategy Points

Here are the key points I believe in this marketing strategy that you will find at thewebshop.net.au:

  • I'm reminded of the issues my PC was experiencing that this software says it will fix. In my case that's 445 performance issues (a personalized total for me as a customer)
  • Reminder that I can take advantage of the 60-day trial completely FREE
  • If I like it, on 11/04/2019 I will be charged the 1 year subscription rate (I frequently put reminders in my calendar now a couple of days ahead of these kinds of dates to remind me to take care and cancel it if I don't want it)
  • Additionally, they're letting me know (because of my behavior in the previous point) they're going to alert me a week before the deadline to cancel so I don't get surprised and irritated at them for automatically renewing my subscription.
  • Additional reminders via text
  • Nice comforting green color

I Might Actually Upgrade to the Premium Version

I'm actually pretty close to giving it a try and just seeing how I like it, and most importantly, did it clean-up those 445 performance issues and actually speed up my computer for me? One thing they left off that I think would have been beneficial, and it probably would be included in that email 7 days before! They've got an option to save more if you subscribe for 3 years at a time. It works out to $1.69/mnth billed at just over $60 for the 3 years.

What's not said in this advertisement is that this probably saves Avast a ton of headaches as well, in case you think a marketing strategy is need for your business you may find it at searchup.co.uk marketing agency website.

When's the last time you put your customer's shoes on and thought about their experience with you and your company? Ask yourself how you'd like to be treated if the roles were reversed?. Their customer service reps are probably tired of fielding calls, emails and online social media complaints about getting auto-billed and renewed for services.

What would your sales and marketing processes look like then?

Filed Under: Business & Career, Featured, Technology Tagged With: antivirus, Avast, customer service, customers, feedback, malware, marketing, PC, performance, sales, software, subscriptions

08/11/2014 By Jason Bean Leave a Comment

Train Yourself to Succeed

Video Editing

In order to succeed in any industry, much less the industry of film, you must take advantage of all the resources that are around you. I'm a PC guy, but there are some things that I wish I had a Mac for just so I could learn the software and become skilled at enough to be a resource for an employer. Final Cut is one of the most important programs in the film industry, as it is an industry standard that almost all of the major studios use regularly. In order to make yourself valuable to potential employers in the film industry, you should make sure that you learn Final Cut and that you can manipulate video with it according to your own standards as well as the standards of individuals who will be hiring you to edit their videos for them.

When you are taking classes using the program, you should pay close attention to how Final Cut training is preparing you for the industry as a whole. You should be able to quickly learn the basics of the program; however, it will take a lifetime to learn all the artistic things that you can accomplish with the software. This is the same as the film industry. You will always be in a constant state of learning, but you should always have some of the basic knowledge and skills mastered so that you can give yourself as a valuable resource to your employer.

Filed Under: Business & Career Tagged With: Final Cut Pro, Mac, PC, video, video editing, video production

05/19/2011 By Jason Bean 2 Comments

Apple vs. PC – A House Divided

Old Computer Systems

My first experience with computers was on an old TRS-80. Yep, we saved our little animation projects and games on a cassette tape and we could hook it up to any old TV in the house. Those were the days. Not long after that I got my first taste of computers in school with the Apple II and Apple III computers. Back then the educational gaming was in the form of “Oregon Trail” and “Where In the World is Carmen San Diego?” and “King’s Quest” if I remember correctly.

Later on I got to play on the Commodore 64 when I went over to my friend Jeremy or Joe’s house. There were many sleepovers where no sleep was experienced, that time was set aside instead for all night computer games.

Later in high school our art department had an Amiga 2000 that I got my first real experience with computer animation and graphic production. My first animation was a 3D globe that spun on the screen like it was in orbit. That was cool! From there we sometimes got to use some old Gateway computers (I think?) for working on some papers using WordPerfect that would then get printed off on the old buzzing, dot matrix printers.

In college, a divided my time kind of evenly between the Mac computer lab and the PC lab. This was also my first experience with the Internet. Seems like so long ago.

As you can see, I’m comfortable on a number of platforms, but for the majority of my adult life I’ve been a PC guy. IT seems at a point a couple of months ago the computer processing planets aligned and did their best to try to push me back over to the dark Apple side of the force. Within a period of about two weeks our household gained a used Macbook from a friend, an iPad from another friend and I was even asked to try out a new iPhone 4 on Verizon’s network.

[Read more…] about Apple vs. PC – A House Divided

Filed Under: Technology Tagged With: Apple, Apple II, Apple III, Commodore 64, PC, TRS-80, Windows

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