customer service

09/02/2022 By Jason Bean Leave a Comment

4 Impactful Ways to Innovate and Grow Your Business

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Are you growing your business? In business, if you’re not innovating, you’re falling behind. Innovation is key to keeping up with your competitors, showing customers that your company is still relevant, and maintaining an engaged workforce. Implementing digital technology into your business is not as complicated or overwhelming as it may seem. These days, business owners have countless affordable and intuitive tools at their disposal to streamline everyday tasks and spur business growth. Check out the following tips to learn how you can make digital improvements to your business!

Leverage Business Process Management to Grow Your Business

Business Process Management (BPM) describes the practice of streamlining and automating regular business tasks to reduce laborious business operations and menial work. As a result of BPM, businesses can find more time for projects that have an impact on the growth of their company. In other words, BPM will enable you and your team to focus on progress rather than maintenance.

The temporary workers work best alongside other solutions like outsourcing and robotic process automation (RPA). In tandem, BPM and automation tools will reduce errors and re-orient your business processes around your customers. Most important, be sure to monitor the effectiveness of your BPM improvements so you can make continuous optimizations. You can find out more about BPM with this guide to automating your digital workflow.

Invest in Time Management Tools

Good time management skills are essential if you want to succeed as an entrepreneur. Without these skills, you may find yourself spending too much time on activities that have very little impact on your business. Some other symptoms of poor time management typically include poor punctuality, missed deadlines, procrastination, slow progress, and a feeling that you’re constantly rushing from one thing to another.

Thankfully, the right tools can help you solve your time management challenges and squeeze far more productive time out of your workday. For example, a calendar app can help you track meetings and deadlines, project management software can help you break down large projects into small, more manageable tasks, and time tracking software will give you more insight into where all that time is going.

When it comes to the marketing side of your business, look into a free logo maker tool to not only get inspiration for your logo but to quickly create eye-catching graphics that you can customize using templates. Once done, you can share your logo across all your print and digital media platforms. It can all be done in a matter of minutes.

Automate Your Customer Support to Grow Your Business

If there’s one thing businesses spend a lot of time on, it’s customer support. What if you could automate most of your support tasks? With the right applications, you can! Start by empowering your customers to find their own information by creating a FAQ page or knowledge base on your website. Answer all of those repetitive customer support questions so your customers won’t have to get in touch to find an answer.

Better yet, install a chatbot on your website! Customers who interact with chatbots are more engaged, satisfied, and likely to stick around and buy something. You don’t need special coding skills to place a chatbot on your website. Business2Community suggests a few helpful tools that you can use to create a chatbot on your own. Once you have a chatbot up and running, program it with your most common customer questions to provide your customers with 24/7 automated support.

Grow Your Business with Personalized Marketing

Personalization is another great way to improve customer engagement. According to TechTarget, personalized marketing can improve conversions, increase custom retention, and encourage social sharing to spread brand awareness. Personalized marketing involves tailoring your marketing message to individual consumers rather than targeting a wide range of customers with the same material. Data is key to personalized marketing. Using data about your target audience or customers will enable you to create content that caters specifically to their interests and behaviors.

If you want your business to thrive and grow, it’s important that you’re constantly innovating. Effective business innovation means finding faster, smarter ways to work, opening up new revenue opportunities, and generating higher profits through cost savings. Take advantage of BPM, automation, and all the technology that’s available to you!

09/05/2019 By Jason Bean Leave a Comment

Great Marketing Strategy Nag Screen From Avast

When's the last time you were impressed and surprised by a company's marketing strategy towards you?

I'll admit it. If there's a free piece of software that works for me I will use it. And use it, and use it, and then some! I used Microsoft Defender and Windows Security Essentials for forever as my anti-virus and anti-malware services. And yes, they always worked well for me. I've never had a reason to not continue using them as I had been for years.

Well, with Windows 10 at some point I got the Avast free antivirus software installed and as before I've continued to use it because it seems to work fine for me, although I do miss my previous software installs.

Avast software includes them regularly nagging me about my PC running slow and they can improve it and blah-blah-blah. I usually click through the upgrade notifications and warnings and go along my merry way. I'm an above average computer user and can just take care of most of those things myself. It's amazing what regular maintenance activities and being aware of what's getting installed on my machines to begin with can make a difference.

Getting Surprised and Impressed by Avast

This evening though, as I was clicking through the screens to say "No Thanks" the screen featured below popped up.

In my opinion Insync.Media is a best in class marketing agency and this is a great piece of marketing strategy work. They've taken the usual motivations for "No" and clearly give you reasons to trust them and give them a try while reinforcing the low-risk and zero price commitment barriers.

As you've probably experienced, you'll sign-up for a trial of something and before you know it the trial is over and you just got your account cha-chinged for a charge you really weren't prepared to confirm in the budget that month.

Key Marketing Strategy Points

Here are the key points I believe in this marketing strategy that you will find at thewebshop.net.au:

I'm reminded of the issues my PC was experiencing that this software says it will fix. In my case that's 445 performance issues (a personalized total for me as a customer)
Reminder that I can take advantage of the 60-day trial completely FREE
If I like it, on 11/04/2019 I will be charged the 1 year subscription rate (I frequently put reminders in my calendar now a couple of days ahead of these kinds of dates to remind me to take care and cancel it if I don't want it)
Additionally, they're letting me know (because of my behavior in the previous point) they're going to alert me a week before the deadline to cancel so I don't get surprised and irritated at them for automatically renewing my subscription.
Additional reminders via text
Nice comforting green color

I Might Actually Upgrade to the Premium Version

I'm actually pretty close to giving it a try and just seeing how I like it, and most importantly, did it clean-up those 445 performance issues and actually speed up my computer for me? One thing they left off that I think would have been beneficial, and it probably would be included in that email 7 days before! They've got an option to save more if you subscribe for 3 years at a time. It works out to $1.69/mnth billed at just over $60 for the 3 years.

What's not said in this advertisement is that this probably saves Avast a ton of headaches as well, in case you think a marketing strategy is need for your business you may find it at searchup.co.uk marketing agency website.

When's the last time you put your customer's shoes on and thought about their experience with you and your company? Ask yourself how you'd like to be treated if the roles were reversed?. Their customer service reps are probably tired of fielding calls, emails and online social media complaints about getting auto-billed and renewed for services.

What would your sales and marketing processes look like then?

03/23/2018 By Jason Bean 3 Comments

Why You Need Live Chat Support for Your Website

In this day and age, everyone wants results quickly, and customer support is no different. Studies show that when the average customer needs help, they prefer to use a live chat service as opposed to calling customer support over the phone. Beyond making your customers happy, live chat services provide many other benefits.

Reduces Costs

Whether your company is big or small, people expect to get in touch with your customer service department when they need help. Most large companies use call centers that handle inquiries during normal operating hours. However, this is costly in both startup and per-hour fees for small businesses. Live chat allows operators to support multiple customers at once. In most cases, it's nearly 30 percent cheaper than hosting a call center.

Increases Sales

Studies show that customers who use live chat are nearly three times more likely to make a purchase on your website versus those who don't. Live chat helps your company generate sales and leads. When your customers have questions, they can quickly interact with representatives who know what they're talking about. Removing doubt is key in making the jump from just customers adding items to their shopping carts to actually checking out.

Makes Answering Common Questions Easy

How often does customer service get bogged down with answering repeat questions? Live chat systems make it easy and quick for employees to answer them with pre-written messages. It also provides more time to answer questions that require in-depth responses. This makes it easier for customer service to help more customers so that they don't have to wait forever to talk to someone.

Ensures Privacy

Businesses can never be too careful with customers' private information. When giving sensitive details such as credit card numbers, they put their trust in the reps who record the information. With call centers, it's possible for others to overhear these details. Get yourself a fast provider to help you with the website design. The more people who hear sensitive data, the more likely it is to fall into the wrong hands. With live chat, however, the only person who sees the data is the person who helps each customer. Because of that, it minimizes the number of people who can hear or see the data that your customers provide.

Provides Clear Communication

Live chat makes it easy for people to communicate clearly. How often do people call customer service centers only to have trouble understanding the person who's helping them? Live chat eliminates this by making it possible for people to see what the representatives say. Less confusion makes for much happier consumers.

Live chat provides a high satisfaction rate among customers and costs less than other customer support alternatives such as call centers. When using live chat to help customers, companies have nothing to lose but a lot to gain. Out of all the call center services we've tried, the CallNET Medical Answering Service is our favorite thanks to the outstanding telephone customer support and pricing.