Social media has quickly emerged as the dominant force for companies who want to drive conversions. After all, today's customers don't just look for a great price or product from the organizations they interact with. They're searching for an experience that coincides with their values and beliefs. If you can develop a real relationship with your customers through social media, then you not only improve your chance of getting sales, but you could also generate exceptional customer loyalty too.
The problem is, there are so many different social channels out there to work with, that it's incredibly difficult to keep track of where you should be, and what you should be posting. In fact, many companies will get the best ROI from social media marketing if they can commit to more than one channel - but finding the time to do that can be difficult. Fortunately, the digital world has solved the social media management problem in the form of social tools.
Embracing your Social Media Strategy
The average user spends about 2 hours or more a day on social media. That adds up to about 30% of their online browsing time. If you're not active on the right channels, then you could be missing out on an important opportunity to reach out to your audience and convince them to convert. Social media management tools allow today's organizations to automate their posts, evaluate and analyze their performance on different channels, and more.
Social media tools save you time, and money while providing you with new opportunities to increase your profits. The only problem is, according to Social Media Examiner, although 97% of all marketers are investing in social media marketing strategies, a huge 85% of them have no idea which tools they could use to improve their performance.
The truth is that getting ahead on social media today isn't just about making sure that you're active on the right channels, it's also about ensuring that you have the right strategies in place to get the best ROI on your campaigns.
Choosing the Right Social Media Tools
Today, no company can really afford to ignore the value of social media. According to some studies, the customers that are active on social media spend anywhere up to 40% more on the companies that they connect with through these channels. Social media can help to make your customers more lucrative and create loyalty among your followers too. However, if you want to get the best results possible, then you'll need to invest in the right tools.
While there's no one-size-fits-all strategy for the perfect social media marketing approach, you can learn a little more about the tools that are right for you with this infographic on the 20 hottest social media tools. This infographic will provide you with the support you need to get the most out of your social media campaigns in 2018 and transform your digital strategy. The more you empower your team with the right resources, the more your social campaigns will thrive.
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